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The Bon-Ton Stores launches exclusive online holiday gift guide

Win $15,000 in Prizes by Entering the Very Merry Gift Guide and Sweepstakes Beginning December 1

MILWAUKEE, 2015-11-18 — /EPR Retail News/ — The Bon-Ton Stores, Inc. (NASDAQ:BONT) which operates Bon-Ton, Boston Store, Bergner’s, Carson’s, Elder-Beerman, Herberger’s and Younkers stores, has fashionable gifts for everyone on your list this holiday season. We want to make shopping simple for our customers by offering an exclusive online holiday gift guide designed specifically for our shoppers. Starting December 1, we are unveiling our Very Merry Gift Guide and Sweepstakes, which features 21 unique interest-based gift guides designed to get that “oh-my-goodness-how-did-you-know” reaction. To make your holidays brighter, we are hosting Santa Fest on Saturday, December 5, in all 252 Bon-Ton department stores.

“This holiday season, our customers will find stylish gifts they desire from brands they love for every budget,” said Kathryn Bufano, President & CEO,The Bon-Ton Stores, Inc. “We are pleased to offer shoppers an easy, convenient shopping experience both in-store and online with a wide-array of designer products and exclusive brands for the entire family.”

No matter if you’re shopping in-store, on the Bon-Ton mobile app, or online at,,,,, and, we can guarantee your shopping experience will be filled with extraordinary customer service. All stores are equipped with Wi-Fi and offer a new “Let Us Find It” tool to help customers find the unique brands and products that inspire.

The Very Merry Gift Guide and Sweepstakes

New this year, Bon-Ton will kick off the Very Merry Gift Guide and Sweepstakes – a Christmas countdown sweepstakes. Starting December 1, 21 gift guides will be revealed. Each gift guide features 10 unique items for specific people on your list based on personality and interests—designed to get you that “oh-my-goodness-how-did-you-know” reaction (i.e., “Glam Gifts for the Beauty Lovers,” “Gifts Foodies Will Eat Right Up,” Gifts for the Modern Gentleman” and “One-Size Fits All Gifts for Trend Setters”). Each day participants will have the opportunity to enter for their chance to win all of the items featured on that day’s gift guide. To sweeten the deal, one grand prize winner will win all 210 items on all featured gift guides with an estimated value of$15,000 in prizes. To enter, visit or text MERRY to 266866 to receive daily reminders for the Very Merry Gift Guide and Sweepstakes campaign.*

Santa Fest

On Saturday, December 5, from 11 a.m. to 2 p.m., Santa will be in all 252 Bon-Ton department stores. We will transform our kids department into a festive, holiday celebration for Santa Fest, a one day shopping event where parents can take photos of their children with Santa (customers are encouraged to bring their own cameras or smart phone to take photos). Everyone will enjoy free Ghirardelli candy giveaways, candy canes and Keurigbrewed hot chocolate along with fun activities including make your own ornament, holiday coloring sheets and postcards. At every store, customers can register to win one of three $25 gift cards or one exclusive 2015 “Santa Fest Bear”. During this event, parents can save 30 percent off their entire children’s purchases (some exclusions apply) and kids will enjoy the cheerful environment.

“Give the Gift of a Great Future”

Bon-Ton’s exclusive collectible plush Teddy Bear, Cinnamon, is available at all 252 Bon-Ton department stores or online at will donate 100 percent of the net proceeds to Boys & Girls Clubs of America and local chapters.

Stylish Gifts that Inspire

Sweater Spectacular

Choose from a variety of designer sweaters for everyone to keep warm and trendy this holiday season. From embellished cardigans by Calvin Klein, Michael Kors cowl neck sweaters, perfect ponchos from Lauren Ralph Lauren, Democracy and G. H. Bass, there is something for everyone. Step out in 100 percent comfy cashmere for ladies’ by ‘PLY’ and Weatherproof Vintage cashmere sweaters for men. Don’t forget to show off your silly side with a reindeer or snowman Critter sweater by Jolt & Love Always. An expanded men’s sweater collection makes it easier than ever to shop for every guy on your list. Select from a variety of favorite men’s designer sweaters in different colors, patterns and motifs by Polo Ralph Lauren, Nautica, John Bartlettand Izod.

Dress Destination

We are a one-stop shop for all your dress needs with a huge selection of styles and brands. Let the festivities begin in an Adrianna Papell cocktail dress, fit and flare dress by Nine West, a printed chiffon dress by BCBG Generation or a Calvin Klein sheath dress. Whether you’re going to a holiday party for work or a family gathering, we have a dress for every occasion at every price point. Some of our favorites include: Kensie, Karen Kane, Ivanka Trump, Jessica Simpson, Lauren Ralph Lauren, Vince Camuto and Guess.


Every woman deserves a statement handbag. Choose from our brand new Vera Bradley collection, or iconic styles from Michael Kors, Coach, Calvin Klein and Dooney & Bourke. You can choose from great designers such as Lucky Brand, Kenneth Cole Reaction, Fossil, Jessica Simpson and The Sak. Each brand offers its chic and sophisticated signature collections including wristlets, wallets, cross body bags, totes and other small giftable items.

Jewelry and Watches

Give the perfect gift of glitz and sparkle with designer watches from Kate Spade, Michael Kors, Coach, Fossil and Skagen. Diamonds are a girl’s best friend. Choose from an assortment of classic diamond bracelets, necklaces and stackable rings by EFFY. Pick out unique and delightful earrings or necklace from Betsey Johnson’s jewelry collection and deliver heartfelt messages to loved ones with Gratitude & Grace stackable bracelets. No matter what you choose, you can’t go wrong with our great new styles for gift giving.

Shoes and Boots

Whatever the weather, we have gifts to sooth the sole. Dress up your feet for the holidays with Coach booties, Donald Pliner and Dolce Vita heels, Jessica Simpson platform pumps, and Nine West wedges. Boot must-haves for the season include tall leather boots by Frye, ladies’ duck boots by Sperry and Tommy Hilfiger, rain boots by Lauren Ralph Lauren, Coach and Michael Kors, and fur and fleece cold weather boots by Sorel.


We have everyone’s signature scent. Whether you’re looking for rollerballs, 3-piece gift sets, or everything in between we have beauty gifts for everyone on your list. New fragrances include Black Opium by Yves Saint Laurent, Illicit by Jimmy Choo, Modern Muse Le Rouge by Estee Lauder and Decadence by Marc Jacobs. Classic designer scents include Aqua di Gio by Georgio Armani, Viva La Juicy by Juicy Couture, Dolce & Gabbana Light Blue, Miss Dior, Sauvage and J’adore by Dior.

Sophisticated Gifts for Him

Every man needs a classic designer holiday outfit. Select a dress shirt and tie from Michael Kors, Tommy Hilfiger, Lauren Ralph Lauren, Kenneth Cole Reaction, Van Heusen and John Bartlett for any special occasion. Dress up for the cold weather with a top coat, sport coat or blazer by Michael Kors and other top designer brands. Give the gift that will last a lifetime for those who love to travel with the sophisticated Polo Ralph Lauren leather duffel,John Bartlett watch box and hanging toiletry bag, or a Perry Ellis 10-piece manicure set.


Choose from a variety of styles such as leggings, cropped pants, compression tights, sweatshirts, thermal wear, joggers and fleece zip-ups from Under Armour, Columbia, DKNY, Adidas, Marc New York Performance, Avalanche, Extertek, Puma, Champion, Reebok and Calvin Klein Performance. Don’t forget to get the gear to cheer with NFL and NCAA team accessories, apparel and loungewear for the whole family.


Bundle up in outerwear. Stay warm this holiday season with packable down jackets from 32 Degrees, MICHAEL Michael Kors, and Halifax. Available in short and length lengths in a variety of colors. Includes a bag for easy travel! We also have styles in a large assortment of categories, including faux fur trimmed down, wool, and active jackets for all the ladies on your shopping list. Styles from Calvin Klein, GUESS, Jessica Simpson, Columbia and more.


Mix and Match is key. Coordinate different styles and patterns to create easy outfits from brands such as Little Miss Attitude and OshKosh B’gosh and Carter’s. Adorably festive kids’ holiday dress wear available from Calvin Klein, Izod, Amy Byer, Sweet Heart Rose and Chaps. Put a smile on their face with favorite Disney character tees and Star Wars gifts for your little Jedi and intergalactic princess. Unique toy gift picks include Discovery Kids sketch projector, build-a-fort and teepee, 3-in-1 tabletop art station and remote-controlled toys.

Deck the Halls with Holiday Décor

Don’t forget to give your home a gift this year. If you’re hosting a party or snuggling by the fireplace, decorate with Swarovski crystal ornaments, crystal gifts & barware from Waterford (guests will love our snowflake wishes collectible series!) and serve your holiday meal on our classic Lenox dinnerware and accessories. New this season, we offer Kate Spade for your home, including barware, giftware, drinkware, casual china, linens and home décor. For those who enjoy relaxing, snuggle up in a cozy throw from LivingQuarters and a variety of holiday quilts. Welcome your guests with holiday candle aromas by Yankee Candle, WoodWick, LivingQuarters and Deco Glow.

Everyday Kitchen Essentials

We have everyday kitchen essentials. Brew a cup of good cheer and a variety of cold beverages with the new Keurig KOLD drink maker system andKeurig 2.0 machines in multiple colors and spread the holiday warmth with the perfect stocking stuffer novelty mugs. Get juiced with our Ninja and Nutra Bullet blenders or upgrade to a Kitchen Aid Stand Mixer in all colors including the popular new color, Ice blue. Buy your Cuisinart Elements 10-piece ceramic cookware set and receive a six-piece mixing bowl set as your gift with purchase.

Santa’s Pantry

Giftable and tasty holiday treats. Dig in to delicious gifts from Stubbs, Hickory Farms, Johnsonville and Corona. For all those popcorn lovers, we have everything you desire from Wabash Valley Farms. Sweet treats everyone will love from Starbucks, Godiva, and the iconic gold box of chocolates fromHarry London. Satisfy your sweet tooth with candy filled gifts from Asher’s chocolate covered pretzels to Sanders assorted chocolates.

These gifts and more are available online by viewing our Holiday Gift Guide available here.

Online orders will receive free standard shipping with a minimum $75 purchase when entering the free shipping promo code available on the web site. Orders received by midnight on December 21 will be delivered by Christmas when selecting the special delivery promo code, also available on the web site.

About The Bon-Ton Stores, Inc.
The Bon-Ton Stores, Inc., with corporate headquarters in Milwaukee, Wisconsin and York, Pennsylvania, operates 270 stores, which includes nine furniture galleries and four clearance centers, in 26 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman, Herberger’s and Younkers nameplates. The stores offer a broad assortment of national and private brand fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings. The Bon-Ton Stores, Inc. is an active and positive participant in the communities it serves.

For store locations and information visit Join the conversation and be inspired by following Bon-Ton on Facebook, Twitter,Instagram, Pinterest and the fashion, beauty and lifestyle blog, #LoveStyle.

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CONTACT: Christine Hojnacki, Vice President Public Relations 414.347.5329, cell 262.378.9354 Nicole Koremenos, Senior PR Coordinator 414.347.1152 ext. 3278


Source: The Bon-Ton Stores, Inc.

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