THE LUXURY TRAVEL RETAILER BRINGS JOY TO YOUR WORLD THIS HOLIDAY SEASON
HONG KONG, 2015-11-23 — /EPR Retail News/ — The gift of giving takes on a deeper meaning this holiday season as DFS Group (DFS), the world’s leading luxury travel retailer, renews its partnership with Make-A-Wish® International (www.worldwish.org) for a second year. Throughout the month of December, the #JoyToYourWorld charity campaign by DFS hopes to bring joy to the world of children battling life-threatening medical conditions by helping to grant their special wishes.
“Here at DFS, we’re committed to the communities where we live and work and the holiday season is the perfect time to give back to those in need,” said Jay Frame, DFS Group’s Vice President Corporate Communications and CSR. “We are thrilled to partner with Make-A-Wish International for the second year in a row and share the goodwill of our customers, employees and partners to help these children’s wishes come true.”
Crowdsourcing and social media come together in this charity campaign: DFS customers can help grant wishes by following @DFSOfficial and liking posts tagged with #JoyToYourWorld. For every #JoyToYourWorld post that receives 1,000 “likes,” DFS will donate to Make-A-Wish International to help grant up to nine wishes to children around the globe.
In honor of DFS’ 55th anniversary, 55 celebrity ambassadors have signed up this year to help support the campaign, including past DFS campaign spokespeople Godfrey Gao, Ming Xi, Caroline de Maigret and Perry Liu.
The mission of Make-A-Wish is to grant the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Since its inception in 1980, Make-A-Wish has collectively granted the wishes of more than 350,000 children in nearly 50 countries. Each wish that comes true inspires these seriously ill children to persevere against their illnesses.
“We are proud to renew our partnership with DFS and its ambassadors this holiday season to help grant even more wishes to deserving children facing serious illnesses,” said Make-A-Wish International President and CEO, Jon Stettner. “It’s through the support of partners like DFS and its customers around the globe that make these life-changing wishes possible.”
Last year, DFS helped to grant wishes to children around Asia like Evan, an eight-year-old from Hong Kong battling acute lymphoblastic leukemia, whose wish to be an astronaut was granted when he attended NASA’s Space Camp in Alabama, US. Or like Mostafa, a 17-year-old from Japan who suffers from congenital biliary atresia and pancreatic cancer, whose wish to be a racecar driver came true when he sat in a Ferrari 138 driven by two-time Formula 1 champion Fernando Alonso.
This year, DFS and Make-A-Wish International will grant wishes to children like Wang-yau, a nine-year-old boy from Hong Kong battling spinal muscular atrophy who wishes to travel abroad, or Joanna, a 10-year-old girl from Singapore in treatment for medullablastoma, who wishes to become a pastry chef.
Donation boxes will also be placed in T Galleria by DFS stores worldwide for shoppers to make a contribution to Make-A-Wish International’s important cause:
· T Galleria Beauty by DFS, Hong Kong, Causeway Bay
· T Galleria by DFS, Hong Kong, Canton Road
· T Galleria by DFS, Hong Kong, Tsim Sha Tsui East
· T Galleria by DFS, Macau, City of Dreams
· T Galleria by DFS, Macau, Shoppes at Four Seasons
· T Galleria by DFS, Macau, Macau Studio City
· T Galleria by DFS, Macau, Galaxy Macau Store
· T Galleria by DFS, Singapore
· T Galleria by DFS, Auckland
· T Galleria by DFS, Okinawa
· T Galleria by DFS, Hawaii
· DFS Galleria, Cairns
· DFS Galleria, Sydney
Follow @DFSOfficial and @MakeAWishIntl starting December 1 to help grant wishes to children in need.
MEDIA CONTACTS
press.enquiries@dfs.com
SOURCE: DFS Group Limited
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