Bradford, England, 2015-12-8 — /EPR Retail News/ — In a move to support dairy farmers, Morrisons has today confirmed that it will increase the retail price of its standard four pint fresh liquid milk to £1 and it’s Milk For Farmers to £1.23. Morrisons is also increasing the price it pays to dairy farmers on all of its own-brand fresh milk and Milk For Farmers.
Rick Bourne, Morrisons Dairy Director, said: “We believe that customers are now ready to pay a little extra to support the dairy sector. Combined with the launch of Milk for Farmers range, which is now nearly three times more popular than Evian in our stores, we are doing our bit to support the dairy industry at this difficult time.”
Jonathan Ovens, Arla Foods amba farmer board director, added: “As dairy farmers, we welcome the news from Morrisons at a time of an unprecedented pressure for dairy farmers. We appreciate the continued commitment that Morrisons has given to our cooperative and its principles.”
Meurig Raymond, President, NFU, said:”We welcome this latest move which recognises the need to increase the sustainable price back to farm, at this difficult time. The whole industry needs to ensure that farmers supplying milk for all dairy products, not just liquid milk, are treated fairly during this market downturn.”
Morrisons has therefore met the criteria to carry the Arla farmer-owned marque on milk supplied by the dairy cooperative. This marque offers shoppers a way to easily identify and trust that when they buy own label dairy products they are responsibly sourced from a farmer-owned business where all the profits go back to its owners, and has the highest expectations for animal welfare and environmental standards throughout its supply chain. The farmer-owned marque signifies that Morrisons is committing to a long-term sustainable milk price for farmers.
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SOURCE: Wm Morrison Supermarkets plc