SEATTLE, 2015-12-9 — /EPR Retail News/ — Winning a free beverage or food item every day for the next 30 years had an unexpected benefit for the first “Starbucks for Life” winner.
After winning the grand prize from Starbucks, Mary has visited a Portland, Oregon area store nearly every day this year. Along with her go-to Starbucks® beverages of dark roast coffee or a grande no whip Peppermint Mocha, she discovered new favorites including Cold Brew iced coffee and lattes made with coconut milk. She has also been able to treat her co-workers, and get to know more Starbucks partners (employees) through her frequent visits.
“We’ve been going out for more coffee breaks,” she said. “It’s been fun getting to interact with the baristas at various stores too.”
Mary was one of 14 customers – 10 in the U.S., three in Canada and one in the U.K – who won the grand prize of Starbucks for Life in the “It’s a Wonderful Card” sweepstakes last holiday. The estimated value of the ultimate prize in the U.S. was $54,000, and it included an engraved card made of 10K hammered gold.
The second Starbucks for Life sweepstakes starts today (December 8) exclusively for My Starbucks Rewards® members.
How to Play
When a My Starbucks Rewards® member pays for their purchase in participating U.S. and Canada stores using a registered card or the Starbucks Mobile App, he or she receives one game play. The member then goes to starbucksforlife.com and logs in using their My Starbucks Rewards® credentials to play the game for the chance to win instant prizes, like bonus stars, or a game piece to place on their game board for the chance to win Starbucks for a day, a week, a month or a lifetime.
From December 8 to January 11, 2016, rewards members can collect game pieces for the chance to win.
Exclusive Prizes
Prizes range from bonus stars to the grand prize of Starbucks for Life, which seven lucky customers (five in the US and two in Canada) will receive along with the Ultimate Starbucks Card, made of 10K hammered gold and engraved with their name, prize valued at $54,275 US ($54,750 CAD). 45 customers (25 in the US, 20 in Canada) will win Starbucks for a year; 225 customers (125 in the US, 100 in Canada) will win Starbucks for a month; and 750 (500 in the US and 250 in Canada) will be notified they’ve won Starbucks for a week.
Last year, more than 13 million customers entered the company’s first Starbucks for Life ultimate prize giveaway, over a 31-day period.
“I’m even more excited about this year’s Starbucks for Life contest because it is an opportunity for us to reward our My Starbucks Rewards members. With an engaging new way to play online, we’re giving away more than one million bonus stars as well as the ultimate gift of the season, Starbucks for Life,” said Sharon Rothstein, Starbucks global chief marketing officer.
Abbreviated Rules
Abbreviated rules for US: NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C) 18 AND OLDER AND WHO ARE MEMBERS OF THE MY STARBUCKS REWARDS® LOYALTY PROGRAM AT THE TIME OF ENTRY. VOID WHERE PROHIBITED. Participating stores only. Promotion ends 1/11/16. “Starbucks for Life” means the winner will receive a daily credit for 30 years for one free food or beverage item redeemable at participating Starbucks® stores in the U.S. Starbucks Evenings menu items excluded. Winner must present a registered Starbucks Card. Credits are non-transferrable and expire within 24 hours. For official rules, how to enter without purchase, prizes and odds, visit http://starbucksforlife.com. Sponsor: Starbucks Corporation, 2401 Utah Ave., S., Seattle, WA 981034. Limit of one (1) instant-win-game prize per day.
Abbreviated rules for Canada: NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. LEGAL RESIDENTS OF CANADA 18 AND OLDER AND WHO ARE MEMBERS OF THE MY STARBUCKS REWARDS® LOYALTY PROGRAM AT THE TIME OF ENTRY. VOID WHERE PROHIBITED. Participating stores only. Promotion ends 1/11/16. “Starbucks for Life” means the winner will receive a daily credit for 30 years for one free food or beverage item redeemable at participating Starbucks® stores in Canada. Starbucks Evenings menu items excluded. Winner must present a registered Starbucks Card. Credits are non-transferrable and expire within 24 hours. For official rules, how to enter without purchase, prizes and odds, visit http://starbucksforlife.ca. Sponsor: Starbucks Coffee Canada, 5140 Yonge Street, Suite 1205, Toronto, ON M2N 6L7, Canada. Limit of one (1) instant-win-game prize per day.
For more information on this news release, contact Starbucks Newsroom .
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