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Amazon launches streaming subscription program for video providers, Streaming Partners Program

  • Amazon Prime members can now add SHOWTIME, STARZ and dozens more video subscriptions to their Prime membership
  • Now, video providers can reach a new set of highly engaged viewers with Amazon responsible for driving subscriber acquisition
  • Prime customers benefit from free trials, self-service cancellation of any subscription and special Prime member pricing—subscriptions forSHOWTIME and STARZ are only $8.99 per month

SEATTLE, 2015-12-10 — /EPR Retail News/ — (NASDAQ: AMZN)—Amazon today launched the Streaming Partners Program, an over-the-top streaming subscription program for video providers that enables them to reach tens of millions of Prime members. With the Streaming Partners Program, video providers have access to a highly engaged streaming audience, and viewers have a more convenient way to manage their streaming subscriptions.

The Streaming Partners Program offers many benefits for video providers. Amazon is responsible for:

  • Driving all subscriber acquisition
  • Making subscribing friction-free—credit cards are already on file
  • Handling all customer service
  • Managing all billing
  • Managing credit card expirations
  • Serving your content through high-quality, reliable streaming infrastructure
  • Managing compatibility across hundreds of devices

The Streaming Partners Program offers many benefits for viewers, including:

  • Free trials on all subscriptions
  • Special Prime member pricing
  • Latest episodes available simultaneous with broadcast
  • Convenience of one account
  • One Watchlist across all subscriptions
  • Self-service cancellation of any subscription at anytime
  • IMDb X-Ray integration
  • Unified search and browse across subscriptions
  • Unified voice search and ASAP on Fire TV

“The way people watch TV is changing, and customers need an easier way to subscribe to and enjoy multiple streaming subscriptions,” saidMichael Paull, Vice President of Digital Video at Amazon. “With the Streaming Partners Program, we’re making it easy for video providers to reach highly engaged Prime members, many of whom are already frequent streamers, and we’re making it easier for viewers to watch their favorite shows and channels.”

“We’re excited to work with Amazon to offer our streaming service featuring all of our award-winning original series, plus our exclusive sports, news-making documentaries and blockbuster movies, to millions of Prime users,” said David Nevins, President, Showtime Networks Inc.“By marrying SHOWTIME with the powerhouse retail capabilities of Amazon, we continue to greatly expand our footprint, making sure our service is available to new subscribers whenever and however they want to watch us.”

“STARZ is excited to offer subscriptions to our premium hit shows like ‘Outlander’ and ‘Power,’ as well as our thousands of movies, toAmazon Prime customers,” said Chris Albrecht, CEO of Starz said. “This is a terrific product for customers to conveniently navigate their entertainment options quickly, easily and anywhere.”

Initial launch partners include: SHOWTIME, STARZ, A+E Network (Lifetime Movie Club), AMC (Shudder and SundanceNow Doc Club), Gaia,RLJ Entertainment (Acorn TV, Urban Movie Channel, Acacia TV), DramaFever (DramaFever Instant), Tribeca Shortlist, Cinedigm (Dove Channel, Docurama, CONtv), Smithsonian (Smithsonian Earth), IndieFlix (IndieFlix Shorts), Curiosity Stream, Qello Concerts, FlixFling (Cinefest, Nature Vision, Warriors and Gangsters, Dox, Monsters and Nightmares), BroadbandTV (Hooplakidz Plus), DEFY Media (ScreenJunkies Plus), Gravitas (Film Forum, Daring Docs, Fear Factory), and Ring TV Boxing.

To explore the full set of premium content available to Prime members, visit www.amazon.com/videosubscriptions. To become an Amazonstreaming partner, visit www.amazon.com/streamingpartners.

Today customers will also find a newly designed Amazon Video homepage making it easy for customers to find movies and TV shows available on Prime, available through the Streaming Partners Program, or available to rent or buy.

About Amazon Video

Amazon Video offers customers unlimited access to tens of thousands of movies and TV episodes, including award-winning Amazon Original Series, through Amazon Prime; monthly subscriptions to SHOWTIME, STARZ, and more; and hundreds of thousands of titles including new-release movies and current TV shows for rent or purchase.

The entire range of selection can be instantly accessed through the Amazon Video app on TVs, streaming media players, mobile devices,Amazon Fire TV, Fire TV Stick, and Fire tablets, or online at Amazon.com/amazonvideo.

Prime Video, included in Amazon Prime, enables Prime members enjoy binge-worthy TV shows including Amazon Original Series airing now such as the multi-Golden Globe-winning and Emmy-nominated series Transparent, the breakout hit The Man in the High Castle, based on Philip K. Dick’s novel, the hour-long drama Bosch, based on Michael Connelly’s best-selling books, the Roman Coppola and Jason Schwartzman comedy, Mozart in the Jungle, and the comedy created by and starring Rob Delaney and Sharon Horgan, Catastrophe, in addition to HBO favorites like The Sopranos, True Blood and Girls, and popular primetime series including 24, Downton Abbey, Extant, Falling Skies, Grimm, Hannibal, Justified, Orphan Black, Teen Wolf, The Americans, and Under the Dome. Prime members also have access to an exclusive collection of kids shows now airing including Amazon Original Series’ Annedroids, Gortimer Gibbon’s Life on Normal Street and the Annecy, Annie and multi-Emmy Award-winning Tumble Leaf, as well as popular shows from Nickelodeon and Nick Jr. including SpongeBob SquarePants, Dora the Explorer, Team Umizoomi, and Blue’s Clues. Customers who are not already Prime members can sign up for a free trial at www.amazon.com/prime.

In addition to tens of thousands of titles to instantly stream on Prime Video, the Amazon Prime membership (www.amazon.com/prime) includes more than one million songs, more than a thousand playlists and hundreds of stations through Prime Music, unlimited Free Two-Day Shipping on millions of items, early access to select Lightning Deals, unlimited photo storage with Amazon Photos, and access to borrow from more than 800,000 books for Kindle owners–all for $99 a year.

About Amazon
Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about.

Source: Amazon.com, Inc.

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