LONDON, 2015-12-11 — /EPR Retail News/ — The nation’s favourite coffee shop, Costa, has been pulling on its oven gloves this week ahead of opening its first food-led concept store, Costa Fresco, in London today.
The specially designed store environment, exclusive to Costa, features designated zones for relaxing and a new way of presenting freshly baked food. Specially trained staff will be on hand to advise, bake and serve the new menu of oven-fresh food, along with Costa’s famous irresistible barista made coffee.
The brand new menu features handcrafted ciabattas and pastries, warm melt in the mouth cookies and fresh fruit juices, all using quality ingredients. Whether it is for breakfast, lunch or a light snack, menu options include a Rustico Dry Cured Ham and Mature Cheddar Flatbread, Roasted Pork Belly with Caramelised Braeburn Apple and Onion Ciabatta and Citrus Chelsea Buns.
The Costa Fresco concept is inspired by the Costa brother’s Italian passion and respect for tasty handcrafted food. When Sergio and Bruno opened their first store in London, over forty years ago, they used to offer their customers freshly baked pastries each morning with their famous Mocha Italia blend, which Costa still serve today.
Carol Welch, Costa’s Global Brand and Innovation Director, describes the new store as “a fusion of London’s handcrafted bakeries brought to life by our heritage, Italian passion and gusto for vibrant ingredients and genuinely good food.”
She added: “The opening of Costa Fresco is a reflection of exciting things to come from Costa. We are committed to continuing to innovate and delight our customers with what they want – quality food, alongside irresistible coffee in a warm, welcoming environment.”
Costa Fresco is located at 190 Tottenham Court Road with opening times 6:30am to 20:00pm Monday to Friday, 7:30am-19:30pm Saturday and 8:00am to 19:30pm on Sunday.
ENDS
Founded in London by Italian brothers Sergio and Bruno Costa in 1971, Costa is the UK’s favourite coffee shop, having been awarded “Best Branded Coffee Shop Chain in the UK and Ireland” by Allegra Strategies for five years running (2010, 2011, 2012, 2013 & November 2014).
With over 1,999 coffee shops in the UK and more than 1,168 shops in 30 overseas markets, Costa has diversified into both the at-home and gourmet self-serve markets. There are now more than 4,275 Costa Express self-serve machines in the UK.
In the UK Costa employs over 16,000 people and creates around 1,500 jobs each year.
Costa is committed to looking after coffee-growers. That’s why we’ve established The Costa Foundation, a registered charity. The Costa Foundation’s aims are to relieve poverty, advance education and the health and environment of coffee-growing communities around the world. So far, The Costa Foundation has funded the building of 46 schools and improved the social and economic welfare of coffee-growing communities.
Media enquiries for Costa Coffee
Kate Clarke
Costa PR Manager, UK & Ireland
Contact with any press enquiries regarding Costa within the UK & Ireland.
Stacie Wood
PR Executive
Contact for any press enquiries regarding Costa within the UK & Ireland – specifically new store openings; community stories & events, and general press queries.
Melissa Greenwood
PR Manager – Costa International & Costa Express
Contact for any international press enquires outside of the UK & Ireland & media enquires for Costa Express
SOURCE: COSTA
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