LONDON, 2015-12-11 — /EPR Retail News/ — The new Stella McCartney Winter 2015 eyewear collection expands offering of fresh and innovative styles under the recently launched partnership with Kering Eyewear. The range compliments the designer’s signature natural confident, naturally feminine and modern designs and stays true to the brand’s commitment to sustainability with the use of the specially developed bio acetate, created from naturally sourced raw materials.
The collection features Stella McCartney’s essential styles and introduces a new Falabella line inspired by Stella’s iconic bag. The signature bold chain stitching detail of the Falabella are featured through 4 sun and 2 optical styles in a sophisticated and natural muted colour palette of black, tortoise, rose pink and matte green. The easy to wear essential styles include 2 sun and 3 optical shapes in both timeless and bold shades of black, white, tortoise and matte cobalt. The collection also features a mini-me version of the oversized cat eye sun style in bright and playful colours for kids aged 7-10 years.
The full eyewear collection will be available in Stella McCartney stores, select retailers worldwide and on www.stellamccartney.com starting this November.
To celebrate the new collection, a limited edition of 500 black styles with a bold hand-stitched gold metal chain extending from the top of the frame through the temples will be sold exclusively at Stella McCartney stores and online, as well as select department stores and specialty stores at £425.
For further information on Stella McCartney Eyewear or samples requests:
Max Orloff
US PR Manager
max.orloff@us.stellamccartney.com
Laura Assouline
Communications Manager, Licensing
laura.assouline@uk.stellamccartney.com
SOURCE: Stella McCartney Ltd
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