Ratingen/Montréal, 2015-12-16 — /EPR Retail News/ — Esprit, the international fashion brand headquartered in Ratingen near Düsseldorf, Germany, announces a strategic partnership with Canadian distributor Freemark Apparel Brands (FAB Inc.), to re-enter the Canadian market. As part of a multi-channel distribution strategy, the first stand-alone Esprit doors in Canada will open in Spring 2016. The exact locations are to be announced.
“We are very happy about the opportunity to return to Canada”, comments Dieter Messner, General Manager Europe, Americas & Middle East, Esprit. “With the North American continent being the birthplace of our brand, we are convinced that we can revive the Canadian consumer’s strong relationship with Esprit as it has been missed in the market place for several years. We are convinced that with our exclusive distribution partner FAB Inc. we have found the perfect way to enhance the Esprit brand experience in the most promising way throughout Canada.”
“We are thrilled to bring Esprit back to Canada. The consumer will be very pleased with Esprit’s continued strength in quality versus price point value and they can expect to see exciting evolution in product mix every season within all key categories of Esprit’s apparel portfolio such as edc, casual, collection, bodywear, accessories, and sport,” comments Lawrence Routtenberg, Vice President of Sales and Co-Owner of Freemark Apparel Brands. “We want to ensure that Esprit is well represented at the best retail destinations throughout Canada. We will be marketing Esprit to the end consumer through a variety of marketing vehicles that will ensure the consumer knows Esprit is back in Canada where it belongs. We are very much looking forward to upholding Esprit’s world class standards while ensuring we become an iconic power brand in Canada.”
Mona Schmadl (HQ & Europe)
t +49 2102 123 46176