Milton Keynes, UK, 2015-12-22 — /EPR Retail News/ — Gaming and on-demand TV have sparked a rise in sales of 10 inch tablets and now the average home has two or more tablets, according to Argos.
The boom, with the number of 10 inch tablets sold up by 130% over the last twelve months versus the previous year at Argos, is due to people wanting bigger screens for entertainment, as well as becoming more affordable like their established seven and eight inch cousins. Shoppers can now get an Alba 10 inch tablet for £79.99.
The number of tablets per household has soared as one person watches TV and others share the sitting-room but watch on-demand telly or prefer to play a game.
Many are also taking advantage of the fact that is it possible to download box sets at home and watch them on their tablets on the daily commute without even needing an internet connection.
Recent figures from GFK mirror Argos’s research and reveal 90% of customers are now buying their second or third tablet.
Argos buyer Aaron Culhane said: “We know from customer research that the primary use of tablets in the home is for streaming media and for gaming and browsing on websites. The experience is infinitely better on a larger screen.
“We know that people like to sit together in the living-room even if one is watching TV and others are watching on-demand telly, gaming or browsing the internet. By having multiple tablets everyone can be together, even if they are not always sharing the same entertainment.
“Customer research reveals that many people are now purchasing their second or third tablet. There are also a number of people who now own more than tablet, often trading up to a ten inch screen because they are now far more affordable.”
GFK research reveals that the 10 inch market has been worth over 800k units for the past year.
-ENDS-
Notes to Editors:
For more information, please contact the Argos Press Office on 0845 120 4365 or email: media.relations@argos.co.uk. Follow us on Twitter at @argos_PR.
About Argos
Argos is a leading UK digital retailer, offering around 50,000 products through www.argos.co.uk, its growing mobile channels, stores and over the telephone.
Argos continues to be the UK’s largest high street retailer online with around 121m customer transactions a year through its stores and over 900 million website and app visits in the 12 months to February 2015. Customers can take advantage of Argos’ convenient Check & Reserve service available through its network of 788 stores across the UK and Republic of Ireland.
In the financial year to February 2015, Argos sales were £4.1 billion and it employed some 29,000 people across the business. Argos is part of Home Retail Group, the UK’s leading home and general merchandise retailer.
###