- Recycle & Win program kicks off February 15th
- $50 Harris Teeter Gift Cards will be awarded to 270 randomly selected City of Wilmington recycling customers
- $150,000 invested by Coca-Cola to ensure program’s success
Wilmington, NC, 2016-Feb-10 — /EPR Retail News/ — In an effort to promote recycling, the City of Wilmington, in partnership with Harris Teeter and Coca-Cola, is introducing the Coca-Cola Recycle & Win program – a unique public private partnership designed to increase local recycling participation and decrease contamination.
Set to kick off Feb. 15, Coca-Cola Recycle & Win helps the City of Wilmington’s Solid Waste Office maintain low trash rates, protect the environment, and in return, rewards customers with a $50 Harris Teeter gift card if “caught” recycling the right way.
“Recycling is an important part of our goal to encourage and support environmental responsibility in Wilmington. Increasing the recycling participation rate is one way we intend to build a sustainable community,” Wilmington Mayor, Bill Saffo said. “This effort reinforces The City’s support for the County’s public/private partnership bringing a recycling sorting facility to our local area this spring. The City wants to ensure customers are not only recycling, but recycling the proper materials and supporting the local materials recovery facility.”
“Harris Teeter is excited to team up with Coca-Cola again to promote recycling in the communities we serve,” said Danna Robinson, Harris Teeter Communication Manager. “Environmental stewardship is an important factor in Harris Teeter’s daily operations; our hope is that, for customers who participate in the Coca-Cola Recycle & Win program to earn $50 Harris Teeter gift cards, recycling will become a part of their daily routine as well.”
The Coca-Cola Company and Coca-Cola Bottling Company Consolidated have invested over $150,000 in the Coca-Cola Recycle & Win program, which includes a direct mail educational packet sent to all City of Wilmington solid waste customers in Wilmington the week of February 22nd. The educational packet contains images highlighting which materials should go in your recycling container as well as a “Give it Back” sticker, which residents must place on one of their recycling containers to be eligible for a chance to win a $50 Harris Teeter gift card.
SOURCE: Harris Teeter, Inc.