- Cooperation with focus on comprehensive omni-channel offering
- Deep technical integration of leading e-commerce and POS solutions sets standards for retailers
Jena, Germany, 2016-Mar-09 — /EPR Retail News/ — Intershop and Wincor Nixdorf today announce a partnership that will provide retailers a powerful set of tools helping them respond efficiently to the ever changing demands of their customers.
Ordering or reserving online and picking up the item in store is a common way of shopping today. Just as often customers order a product online when actually being in a brick and mortar store, e.g. if they have found the right product, but would prefer it in another color or size or wish to have it delivered to their homes.
What sounds easy to the customer requires complex processes, e.g. in terms of data management, logistics and payment for businesses. Intershop and Wincor Nixdorf have now initiated a product partnership that will address such challenges via a standard integration of e-commerce platforms and complex POS solutions. Customer data collected from online or offline shopping history, loyalty programs, or in-store search can then be combined for targeted cross and upselling offers at the point of sale. Leveraging the potentials of in-store and online sales channels, retailers then can efficiently offer their customers a truly seamless customer journey across all channels. At the same time they profit from higher conversions, increased sales, lower return rates, and higher customer loyalty.
Lars Wiesner, Vice President of Retail Software at Wincor Nixdorf, says: “With this partnership we enhance once more the openness and flexibility of our TP Application Suite. The integration will provide consumers a unique seamless customer journey experience independent of the channel used. We believe this partnership is an important step in supporting retailers in their operational challenges today and in the future”.
Udo Rauch, VP Sales EMEA and VP Channel at Intershop, explains: “This partnership brings together decades of expertise setting standards for retailers. It does not only offer better customer service, preferred delivery or payment options, but also comes with a wealth of additional personalized marketing and sales possibilities. We are confident that this partnership will shape the way people shop in the years to come”.
About Wincor Nixdorf
Wincor Nixdorf is one of the world’s leading providers of IT solutions and services to retailers and retail banking. The company’s extensive portfolio is centered around optimizing business processes at banks and retail companies. It is aimed mainly at cutting costs and complexity and improving service to the end customer.
Wincor Nixdorf leverages know-how from its core business with banks and retailers to diversify into related sectors. These include postal companies and service station chain operators.
Wincor Nixdorf has a presence in over 130 countries, with its own subsidiary companies in 42 of these. Approximately 9,000 employees work at the Group.
The company is the leader in Europe and the No. 2 in the world for programmable electronic POS systems (EPOSs). For automated teller machines Wincor Nixdorf is the No. 2 in Europe and worldwide.
Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is the leading independent provider of omni-channel commerce solutions. Intershop offers high-performance packaged software for internet sales, complemented by all necessary services. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing up to fulfillment. Around the globe more than 300 enterprise customers, including HP, BMW, Bosch, and Deutsche Telekom run Intershop solutions. Intershop is headquartered in Jena, Germany, and has offices in the United States, Europe, Australia, and China. More information about Intershop can be found online at www.intershop.com.
This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop’s limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.
Intershop Public Relations
Phone: +49 3641 50-1000
Fax: +49 3641 50-1309