The new flagship at 309 Oxford Street has a total area of 1,500 sqm (16,145 sqft) spread over three floors.
LONDON, 2016-Jun-08 — /EPR Retail News/ — Stradivarius, the young fashion and accessories brand of the Inditex group, has opened its biggest global flagship on London’s Oxford Street. The new store at 309 Oxford Street has a total area of 1,500 sqm (16,145 sqft) spread over three floors. The basement and first floor have opened to showcase the women and lifestyle collections and the first floor is scheduled to open in 2017 in time for Spring/Summer with the launch of Stradivarius’s first menswear offering.
An impressive glass façade allows natural light to permeate the store helping to connect it to the street outside. The atmosphere is one of industrial combined with natural aesthetics, with wood, textured fabric walls and strip lights. The original interior brick walls have been exposed and preserved to create a vintage feel and showcase the #stradivariuslondon hashtag.
The new opening builds on the success of Stradivarius’s first UK store opened at Westfield Stratford in August 2014, as well as the launch of the brand’s UK ecommerce offering in September 2013 through www.stradivarius.com. The website allows simple browsing and provides inspiration by showcasing the brand’s Campaigns and Lookbooks which can be shared through social networks.
Stradivarius is one of the eight brands that make up Inditex Group. It designs thousands of feminine and creative garments and accessories in Spain which are distributed exclusively in its stores worldwide, especially targeting women between 20 and 35 years old. Including the new store at 309 Oxford Street, the brand has 960 stores in 64 countries.
Inditex is a fashion retail group with eight commercial brands (Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe) and over 7,000 stores worldwide. The Group’s brands remained focused on listening closely to customers to offer them the fashions they desire. The customer promise is also the driving force behind the integration of our sustainable and environmental policies used throughout the Group’s supply chain.
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