LONDON, 2016-Jun-14 — /EPR Retail News/ — Stella McCartney Kids launches the Autumn Winter 2016 Collection featuring fun and playful designs that reflect the energy and spirit of kids today. The designs for girls, boys and babies aged newborn to 14 years are inspired by the Wild West and the Big Top this season.
The new collection features animated prints including stuntmen, ringmasters, galloping horses and cowboys; alongside cowgirl boots fringed details, in a deep autumn colour palette. Bringing out the fun in back-to-school this season, is an expanded range of backpacks and cross body bags in a variety of colours, shapes and sizes. Meanwhile, focusing on function, a selection of waterproof, windproof and breathable jackets are introduced using technical fabrics.
As with previous seasons, an assortment of styles have been inspired and shrunk from the designer’s mainline including the popular star spangled denim, paisley prints and high top sneakers. In keeping with the brand’s commitment to sustainability, forty-five percent of styles for girls, boys and babies are in organic cotton. Additionally within the collection are perfect gift items; a capsule collection of Halloween and Christmas inspired designs just in time for the holiday seasons. While an extended range of gift sets are available to welcome newborns.
The Autumn Winter 2016 collection will be available from July 2016 online at stellamccartney.com and in stores worldwide. Addressing the key wardrobe essentials in the best possible fabrics, prices for the collection range from £33 for a baby’s T-shirt to £238 for outerwear.
With shipping in up to 100 countries, the Stella McCartney Kids website allows parents to shop the full collection. In addition to the online shopping service, the collection is now available at 2 standalone Stella McCartney Kids store in Hong Kong’s Ocean Terminal and Jakarta as well as at 40 Stella McCartney stores and at over 400 wholesale accounts worldwide.
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