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Advance Auto Parts and Barrett-Jackson announce partnership

Professional football player Greg Olsen headlines Advance Auto Parts’ Rev it Up! RV Tour

ROANOKE, Va., 2016-Jun-28 — /EPR Retail News/ — Advance Auto Parts, a leading automotive aftermarket parts provider in North America serving both professional installer and do-it-yourself customers, has partnered with Barrett-Jackson, the World’s Greatest Car Collector Car Auction® in celebration of the pride and joy that comes with completing each car project. The three-year partnership launches at the inaugural 2016 Northeast Auction at Mohegan Sun in Uncasville, Conn., taking place June 23-25.

“We’re very excited to bring the Barrett-Jackson experience to the Northeast,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “Barrett-Jackson isn’t just an auction, but a true automotive lifestyle event where enthusiasts from around the globe come together to connect through the automobile. It’s our consignors, bidders and partners like Advance Auto Parts that help create that incredible atmosphere and we can’t wait to bring it to Mohegan Sun.”

The event will include elements from Barrett-Jackson’s original Scottsdale auction, including the Opening Night Gala, Ride ’N Drives and Thrill Rides with Chevrolet, Ford and Dodge, as well as a vast marketplace of vendors and exhibitors and enthusiasts. Greg Olsen, NFL tight end for the Carolina Panthers, is auctioning his 1969 Chevrolet Camaro Convertible to benefit his charity, Receptions for Research: The Greg Olsen Foundation.

Inaugural auction attendees in Connecticut are invited to visit the Advance Auto Parts Rev it Up! Tour RV to meet Greg Olsen before he auctions his car on opening day, Thursday, June 23. He will be meeting with fans, posing for photos and talking cars from 1 to 2 p.m. Barrett- Jackson attendees can also sign up for Speed Perks, take and share photos with Tuxlee, the tour mascot, win prizes, receive free gifts and play the exclusive Rev it Up! digital game to win Advance Auto Parts gift cards.

“Advance Auto Parts and Barrett-Jackson understand what it means to have a passion for collector cars, from the deep appreciation for craftsmanship and dedication that goes into each project to the significant investment in new parts.” said Pete Zeiner, Advance’s Marketing Director. “At Advance we want to do everything we can to help fuel that passion by offering our do-it-yourself customers savings and benefits through our Speed Perks loyalty program. We can also provide referrals to trusted repair shops using our large national network of auto repair professional who are ready to help car enthusiasts.”

Barrett-Jackson and Advance Auto Parts hold a three-year-long partnership, including the Northeast Auction and the annual Palm Beach Auction. Leading up to Barrett-Jackson’s auction at Mohegan Sun, the Rev it Up! RV can be tracked through its site,, with the Rev It Up! tour team engaged throughout the auction and event by using the hashtag #AAPRevItUp.

Car lovers everywhere can follow Advance Auto Parts and get tour news at,,, or

About Advance Auto Parts
Advance Auto Parts, Inc., a leading automotive aftermarket parts provider in North America, serves both professional installer and do-it-yourself customers. As of April 23, 2016 Advance operated 5,086 stores and 125 Worldpac branches and serves approximately 1,300 independently owned Carquest branded stores in the United States, Puerto Rico, the U.S. Virgin Islands and Canada. Advance employs approximately 74,000 Team Members.

Additional information about the Company, employment opportunities, customer services, and on-line shopping for parts, accessories and other offerings can be found on the Company’s website at

About The Barrett-Jackson Auction Company:
Established in 1971 and headquartered in Scottsdale, Arizona, Barrett-Jackson, The World’s Greatest Collector Car Auctions®, is the leader in collector car auctions and automotive lifestyle events. The company produces auctions in Scottsdale, Arizona; Palm Beach, Florida; at Mohegan Sun in Connecticut, and Las Vegas, Nevada. With broadcast partners Velocity and Discovery Channel, Barrett-Jackson will feature live television coverage in 2016, including broadcasts in over 100 countries internationally. Barrett-Jackson also endorses a one-of-a-kind collector car insurance for collector vehicles and other valued belongings. For more information about Barrett-Jackson, visit or call 480- 421-6694.

Media Contact:

Advance Auto Parts, Inc.
Attn: Media Relations Department
2635 East Millbrook Road
Raleigh, NC 27604
Tel: 919.573.2608

Source: Advance Auto Parts, Inc.

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