PHOENIX, 2016-Aug-16 — /EPR Retail News/ — PetSmart® is pleased to announce that it is the exclusive national retailer for Nulo MedalSeries™ natural brand of dog and cat foods, expanding its natural assortment and confirming its commitment to provide customers with an unparalleled selection of quality products for their pets in one convenient destination. The Nulo MedalSeries products are becoming available at stores this month with complete chain-wide availability of the products in all stores across North America this fall.
“We are thrilled to be the exclusive national retailer of this exciting brand and to expand our natural pet food line with Nulo MedalSeries, pet nutrition that is focused on protein-first formulas that combine quality vegetables, probiotics and antioxidants to fuel a pet’s inner-athlete,” said Ted Passig, executive vice president, buying and sourcing, PetSmart. “We love that Nulo MedalSeries products are represented by world-class athletes who are hyper-focused on their diet and extending that same nutrition philosophy to their pets.”
Nulo is an independently owned pet food for the pet parent wanting to serve up high-protein, grain-free meals for pets who share their pet parents’ active, training or sports lifestyles. Pet parent and Nulo supporter, Natalie Coughlin, 12-time Medalist Swimmer, says she has fed her dogs Dozer and She-Ra Nulo for years because she believes in feeding them high-quality ingredients and sees the results of a grain-free diet.
“As an athlete, I focus on quality food to ensure top performance and health so it’s a natural extension for me to want to do this for the rest of my family – including my dogs,” Coughlin said. “Dozer is prone to skin allergies so I wanted a grain-free food that also provided wholesome nutrition. I love that it has probiotics, which is great for both of the dogs’ digestive systems.”
Gold medal gymnast Carly Patterson is another athlete supporter of the Nulo MedalSeries because of its health benefits. An added bonus, she says, is how much her dog Beauxgart and cat Jasper love the food and devour their meals.
“I love that my animals get excited about meal time. Beauxgart was a picky eater before we switched to Nulo and now he gets so excited when he hears me getting the bag and bowl ready,” Patterson said. “Food is such a huge part of being healthy. I focus on healthy eating for myself and it would be a disservice to not do the same for my pets.”
Both Patterson and Coughlin joined other gold medal athletes, swimmer Ricky Berens and ice dancer Charlie White, for a launch party celebration today at PetSmart’s headquarters office in Phoenix.
Nulo MedalSeries is available in a variety of recipes for dog and cat including Chicken and Pea and Salmon and Lentils and Turkey and Pea combinations. Each recipe is designed to deliver the rich protein and low carbohydrate ingredients needed for stable energy with more than 82 percent of the protein coming from animal-based sources. The food also contains high-quality amino acids with advanced probiotics and healthy antioxidants that every pet needs. Nulo MedalSeries formulas are made without grain, potatoes, tapioca, corn, wheat or soy.
PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they can live more fulfilled lives. This vision impacts everything we do for our customers, the way we support our associates and how we give back to our communities. We employ approximately 53,000 associates, operate 1,466 pet stores in the United States, Canada and Puerto Rico and 203 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and pet products and offers dog training, pet grooming, pet boarding, PetSmart Doggie Day Camp day care services and pet adoption services in-store. Our portfolio of digital resources for pet parents – including PetSmart.com, PetFoodDirect.com, Pet360.com and petMD.com – offers the most comprehensive online pet supplies and pet care information in the U.S. Through our in-store pet adoption partnership with independent nonprofit organizations, PetSmart Charities® and PetSmart Charities™ of Canada, PetSmart helps to save the lives of more than 500,000 homeless pets each year.
Golin for PetSmart Inc.
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