Craftsman Club will turn 25 in October 2016

HOFFMAN ESTATES, Ill., 2016-Aug-17 — /EPR Retail News/ — Craftsman Club, the brand’s free membership community that gives tool enthusiasts access to exclusive deals, projects, expert tips, shop talk and amazing live events, will turn 25 in October 2016. To celebrate, America’s most trusted tool brand is partnering with NBC Sports® to reward its members with legendary prizes through the Craftsman Club 25th Anniversary Sweepstakes. The sweepstakes offers incredible rewards, giving 25 winners a VIP trip to the AAA Texas 500 in Dallas on November 6; one of these lucky 25 winners will win a 2017 Chevy Silverado® 1500 and be presented with the new vehicle live on NBC®.

“For 25 years, Craftsman Club members have been at the core of the Craftsman brand, inspiring us with their endless pursuit of a job well done and their limitless pride in their local communities,” said Tom Park, president of Kenmore®, Craftsman and DieHard® brands. “The Craftsman Club 25th Anniversary Sweepstakes is our way of thanking our members and celebrating this milestone with them, whether they’re new to the Craftsman Club or an existing member.”

Now through October 16, Craftsman Club members can enter the Craftsman Club 25th Anniversary Sweepstakes for free by visiting www.Craftsman.com/25 and completing the online entry form. Live before the AAA Texas 500, winners will participate in a special giveaway ceremony where one individual will drive home with the new truck, loaded with a Craftsman full size deep crossover truck box.

In addition to entering the sweepstakes, members can play the Craftsman Club 25th Anniversary Daily Instant Win Game for a shot at winning a Craftsman 5-Drawer Tool Center, or $40 in Shop Your Way points towards the purchase of Craftsman tools at Sears or Sears.com. To view official sweepstakes rules and to learn about additional ways to earn Sweepstakes entries, visit www.Craftsman.com/25.

The Craftsman brand is no stranger to racing, also serving as the title sponsor of the World of Outlaws® Sprint Car and Late Model Series. In addition to increasing the payout for winning drivers, the Craftsman brand has shown up at World of Outlaws tracks all across the country to give Craftsman Club members special perks like free tickets, Craftsman gear and chances to win great prizes.

Founded in 1991, the Craftsman Club is a one-stop shop for professionals, hobbyists and weekend warriors to show off their work to fellow makers, get inspirational project ideas and seek and give advice. To see how Craftsman Club is celebrating its anniversary all year long, visit www.Craftsman.com/25 or follow #CraftsmanClub25th.

About the Craftsman Brand
The Craftsman brand is America’s most trusted tool brand. For more than 89 years, the Craftsman brand has developed innovative tools and products, earning a reputation for unsurpassed quality and durability, trusted for generations. The Craftsman brand offers a full range of hand and power tools that meet the needs of the DIY user to the demanding professional. In addition, the Craftsman brand also offers lawn and garden products and tool storage. The Craftsman brand also has a free membership program called Craftsman Club® which gives tool enthusiasts access to exclusive deals, members-only projects, expert tips and news on the latest tool innovations from the brand. Craftsman Club is part of the Shop Your Way® network, so points can be redeemed for purchases at Sears and Kmart and online at www.Craftsman.com. For more information, visit www.CraftsmanClub.com.

MEDIA CONTACTS:

Larry Costello
Sears Holdings – Craftsman Brand
847-286-9036
Larry.Costello@searshc.com

Patrick Roach
Zeno Group for Craftsman
312-396-4396
Patrick.Roach@zenogroup.com

SOURCE Sears Holdings Corporation

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