New Albany, Ohio, 2016-Aug-26 — /EPR Retail News/ — Abercrombie & Fitch Co. (NYSE: ANF) announced today (August 24, 2016) that it has entered into a wholesale agreement with Europe’s largest online platform for fashion, Zalando. The German-based e-tailer carries more than 150,000 styles from over 1,500 brands for women, men and kids.
Beginning this week, Zalando will start offering Abercrombie & Fitch, Hollister and abercrombie kids products through its online stores in the 15 European markets it serves, which will provide Abercrombie & Fitch Co. access to Zalando’s more than 18 million active customers.
“As Europe’s leading online platform for fashion, we are confident Zalando will enhance the value of all of our brands and this business will accompany our strong store and digital presence already established in the region,” said Fran Horowitz, President and Chief Merchandising Officer of Abercrombie & Fitch Co. “Zalando is a key strategic partner as we continue to expand our brand reach and deliver a great brand experience to customers in these markets.”
“Zalando is constantly on the lookout for new brand partners and we are very happy that Abercrombie & Fitch Co. is now available in our shops. The American retailer has made great strides to grow and expand its footprint globally and we look forward to continuing that growth strategy across our European network,” said Moritz Hahn, Senior Vice President Category Management and Markets of Zalando. “Abercrombie & Fitch Co. brings three iconic brands to our business, thus, adds great value to our assortment offering. By entering into partnerships like this, we allow our consumers access to international brands, generate an enhanced offer and make online shopping more inspiring across Europe.
About Abercrombie & Fitch
Abercrombie & Fitch Co. is a leading global specialty retailer of high-quality, casual apparel for Men, Women and kids with an active, youthful lifestyle under its Abercrombie & Fitch, abercrombie kids and Hollister Co. brands. At the end of the first quarter 2016, the company operated 745 stores in the United States and 180 stores across Canada, Europe, Asia and the Middle East. The company also operates e-commerce websites at www.abercrombie.com, www.abercrombiekids.com and www.hollisterco.com.
Abercrombie & Fitch
Abercrombie & Fitch
Source: Abercrombie & Fitch