AMSTERDAM, The Netherlands, 2016-Aug-27 — /EPR Retail News/ — SPAR Russia showed remarkable resilience last year, achieving an overall growth in sales of 19% which was above industry average in the market. The continued development has seen the expansion of the brand into new territories as well as the introduction of a wider range of formats as the brand becomes well known to consumers.
The focus of our SPAR Russia Partners on improving the efficiency of the retail business, broadening the overall in store offer and ensuring great customer service has driven this growth.
A total of 12 SPAR Partners operate the brand in Russia, spanning the country from St. Petersburg in the Northwest to Irkutsk in Southeastern Siberia. All together, SPAR Partners in Russia opened 75 new stores last year – adding to the total of 420 SPAR stores with a combined sales area of 294,740 m2.
Furthermore, SPAR Russia has given a lot of attention to the development of its Own Brand ranges – achieving 61% growth in sales of Own Brand products last year. Currently, SPAR Partners in Russia operate a combination of SPAR Express, SPAR, EUROSPAR and INTERSPAR stores, with each region opening formats most suited to their market. SPAR Middle Volga and SPAR Kaliningrad for instance have been developing EUROSPAR alongside their modern SPAR Supermarkets, offering a wider range of fresh foods, restaurant quality Food-to-Go offerings and other innovations.
“We are confident in the continued growth of SPAR in Russia,” says SPAR Russia Managing Director, Sergey Loktev. “SPAR is very attractive to regional retailers – they feel the spirit of cooperation and appreciate the free exchange of knowledge and expertise between the partners – this is SPAR’s greatest advantage and it’s what makes us all grow and move forward.”
Watch this video of Sergey Loktev speaking about SPAR Russia’s 2015 results contained within the overall global reporting about SPAR.
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Source: Spar International