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The Bon-Ton Stores, Inc. enhances its omni-channel capabilities with company-wide launch of “Buy Online, Pick Up In-Store” service

MILWAUKEE, 2016-Sep-05 — /EPR Retail News/ — The Bon-Ton Stores, Inc. (NASDAQ:BONT), which operates Bon-Ton, Boston Store, Bergner’s, Carson’s, Elder-Beerman, Herberger’s and Younkers stores, announced that is has launched a “Buy Online, Pick Up In-Store” service for its customers.  Shoppers on the company’s seven websites can now see in-store availability of all merchandise and select which items they wish to pick up in-store and which ones they wish to have shipped directly them.   Customers can then conveniently pick up selected items at their preferred store location, taking advantage of our dedicated service centers for no additional fee.  The service is available in all product categories, including apparel, shoes, accessories, cosmetics and soft and hard home goods.

To ensure exceptional service to customers, Bon-Ton tested the program for several months in its Milwaukee market before launching “Buy Online, Pick Up In-Store” company-wide.

“We continue to enhance our company’s omni-channel capabilities to better serve our customers,” said Kathryn Bufano, president and CEO for The Bon-Ton Stores, Inc. “Buy Online, Pick Up In-Store, will make shopping easier and more convenient for our customers.”

After placing an order, customers receive an email, or optional text, confirming the order is ready for pick-up.  With Bon-Ton’s four-hour processing standard, shoppers can enjoy the flexibility of placing an order in the morning and having it ready to pick-up over the lunch hour, after work or between errands. “Buy Online, Pick Up In-Store” furthers the company’s omni-channel strategy by offering customers another convenient shopping alternative.

About The Bon-Ton Stores, Inc.
The Bon-Ton Stores, Inc., with corporate headquarters in York, Pennsylvania and Milwaukee, Wisconsin, operates 267 stores, which includes 9 furniture galleries and four clearance centers, in 26 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Boston Store, Bergner’s, Carson’s, Elder-Beerman, Herberger’s and Younkers nameplates.  The stores offer a broad assortment of national and private brand fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings.  The Bon-Ton Stores, Inc. is an active and positive participant in the communities it serves.

For store locations and information visit Join the conversation and be inspired by following Bon-Ton on Facebook, Twitter, Instagram, Pinterest and the fashion, beauty and lifestyle blog, #LoveStyle.

Christine Hojnacki

Source: The Bon-Ton Stores, Inc./GLOBE NEWSWIRE

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