BRANDE, Denmark, 2016-Sep-07 — /EPR Retail News/ — In April 2015, BESTSELLER donated a full day’s turnover (some EUR 15 million) to charities around the world. Two of the projects that received a major part of this funding were UNICEF’s fight against malaria in Angola, Kenya and The Democratic Republic of Congo (DRC) and M-Kopa’s project to light up rural villages in Kenya, Tanzania and Uganda using solar power.
Now, Middle East Marketing Manager Celine Boutros and JACK & JONES Photographer Lise Balsby will be joining representatives from UNICEF and BESTSELLER FOUNDATION on a 7-day trip in October to go see the GIVE-A-DAY projects at first hand.
Lise and Celine are both excited to be visiting the projects in Kenya this fall:
“With this opportunity, I realized how proud I am to be working for a company that supports those in need. I’ve been supporting UNICEF’s work in Africa for years, and I have always dream about making an even bigger difference for the children of Africa – it’s a cause very close to my heart, so I see this as an experience for a lifetime,” says Lise.
Celine adds: “They say that ‘we rise by giving others’ and this is exactly how I felt when I had the chance to participate in the GIVE-A-DAY campaign back in 2015. My love for discoveries is what encourage me to apply for this this lifetime experience, and hopefully meet new people and come back home remembering that every person can make a small change towards a better future for the whole humanity.”
Stay tuned on @bestselleroneworld on Instagram to follow their journey.
Read more about GIVE-A-DAY and the benefitting charities at bestsellergiveaday.com
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