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K-Group’s Pirkka is Finland’s most read customer magazine according to Media Audit Finland

HELSINKI, 2016-Sep-14 — /EPR Retail News/ — According to Media Audit Finland (MAF) published today (13.9.2016), the K-Group’s customer magazine Pirkka is Finland’s most read customer magazine with a readership of 2.36 million.

“The huge readership is definitely the best prize for all of us who contribute to the making of Pirkka. We thank our customers for their appreciation. It feels good to be able to say that we have succeeded in revamping the Pirkka magazine while respecting its traditions,” says Editor in Chief Merja Haverinen of Kesko.

Pirkka and its digital channels form a practical media package that makes the K-Group customers’ daily choices easier with ideas and tips derived from customers’ needs and recommendations. In addition to the magazine, Pirkka Media includes digital service, the most popular social media channels and an electronic monthly newsletter. The Pirkka magazine, published since 1933, is also available in facsimile form at the service.

There are 10 Pirkka magazine issues per year and the current print run of an issue is 800,000. Addressed copies are distributed to K-Plussa customer households. In addition to media makers, the magazine provides significant employment to the Finnish paper and printing industry. Pirkka is a printed product that carries the Swan Label indicating that the paper and the printing house meet the Nordic environmental criteria. The paper is manufactured in Finland at the Kirkniemi Mill of Sappi Finland Oy. The Pirkka magazine is printed by UPC Print in Vaasa. Pirkka Media’s publisher is A-lehdet Dialogi Oy.

“For A-lehdet Dialogi, the Pirkka Media revamp has been a great opportunity to redesign Finland’s largest media and to transform Pirkka Media into a multi-channel package to serve the K-Group customers,” says President and CEO Jyrki Rehumäki.

The about 45,000 exceptionally nice people of the K-Group work daily to make shopping fun for customers in our stores in the Nordic countries, the Baltic countries, Poland and Russia. We help our more than 1,500 stores serve their customers in the grocery trade, the building and technical trade, and the car trade. We do our work with a big heart while paying attention to society and the environment. We are already the most responsible food retailer in the world and always eager to try out something new. We are doing this to offer good choices both on the shelves of the local stores and online. K – for shopping to be fun.

A-lehdet Dialogi is a subsidiary of A-lehdet Oy and one of Finland’s biggest content marketing and customer communication houses. We engage in B2B and B2C marketing communications in a number of industries. We produce content in digital and print format and in all channels for over twenty customers.

Further information is available from Vice President Merja Haverinen, tel. +358 105 322 764.

Source: Kesko

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