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Kmart kicks off the holiday season with best toys, easy ways to save and inspiring opportunities to give back

HOFFMAN ESTATES, Ill., 2016-Sep-16 — /EPR Retail News/ — It’s time to get your holiday on! Today (Sept. 15, 2016), Kmart is rolling out the wrapping paper and showing members and shoppers what they can expect from the retailer this holiday season. Already the destination for epic gifts and ridiculously awesome savings, this year Kmart is ringing in the holiday season with the best toys, easy ways to save and inspiring opportunities to give back.

“Our members are shopping PROS – they’re already in the holiday spirit, so we’re giving them what they need to deck the halls,” said Kelly Cook, chief marketing officer, Kmart. “This season, we’re bringing back No Money Down Layaway in an epic way with a bonus incentive of $10 off your purchase* and continuing our support of the St. Jude Thanks and Giving®campaign. Plus, we launched the Fab 15 Toy List with must-have exclusives that are sure to excite kids of all ages this holiday season! Our shoppers are smart and are starting early, so Kmart is here to make it extra easy to make the list, check it twice, and get back to celebrating.

“Fab 15 Toy List Brings A Whole Lotta Awesome To The Holiday Season:
Kmart’s Fab 15 Toy List names the season’s best toys and games. This year’s list – available in-store and online – is beyond cool and can cover every kid’s wish list:

Collectables for the “can I keep it?” Kid:

  • Kmart Exclusive! The 2016 Barbie Holiday Doll by Mattel
  • Disney Tsum Tsum 9-Pack Collectables by JAKKS Pacific
  • Disney Frozen Northern Lights Elsa by JAKKS Pacific

Cars & Trucks for the “catch me if you can” Kid:

  • Nintendo Mini RC Racer by JAKKS Pacific
  • Matchbox Stinky The Garbage Truck by Mattel

Play Sets & Toys for the “I wish it was always recess” Kid:

  • LEGO Star Wars: Carbon-Freezing Chamber by LEGO
  • My Little Pony Equestria Crystal Empire Castle by Hasbro
  • Imaginext DC Comics Super Friends Super Hero Flight City by Fisher Price
  • Bop It! by Hasbro

Adventure Must-Haves for the “I’m here to save the day” Kid:

  • Kmart Exclusive! Doc McStuffins: Rosie the Rescuer by Just Play
  • Kmart Exclusive! Play-Doh Picnic Adventure by Hasbro
  • Nerf N-Strike Elite HyperFire Blaster by Hasbro
  • DC Comics Super Hero Girls Action Dolls by Mattel
  • Paw Patrol Zooming Marshall by Spin Master

Learning for the “little” Kid:

  • Love2Learn Elmo by Hasbro

“Parents may think they know what is at the top of their kids’ lists to Santa, however, Kmart took the guesswork out and went right to the source, asking kids to get the real insights. Kmart’s Fab 15 Toy List features the hottest toys, and must-have selection that make WOW gifts for kids of all ages,” said Simha Kumar, president, children’s entertainment, Kmart. “The Fab 15 Toy List is carefully curated each year, and our goal is to give parents the ability to cross everything off their toy list at Kmart early, and take advantage of layaway.”

Head to for all of these sure-to-be favorite gifts of the season.

Deck the Halls with No Money Down Layaway and a Bonus $10 Off at Kmart*
According to the National Retail Federation, more than 40 percent of Americans begin shopping for the holidays prior to October and of those, 60 percent shop early in order to spread their budgets*. To help those who get a jump on holiday shopping, Kmart is here to keep them on time and on budget with the return of No Money Down Layaway.

For $0 in-store (and just a penny online) members can take advantage of No Money Down Layaway now through November 26. Plus, with a $50 or more purchase toward layaway, shoppers get an instant $10 discount. Either way, be the first to nab those exclusive Fab 15 toys with a convenient way to hide them from little searching eyes!

To make it even easier, Kmart’s layaway can be done with the touch of a button with ‘Layaway and Go™’ on the mobile app. Simply scan items with a smartphone while shopping in store to add to any layaway order. From there, shoppers can manage payments online and pick up the gifts at the same Kmart store when they are ready – making the holidays extra memorable for the family and leaving Santa a little jealous of how easy it was!

Kmart Gives Thanks with St. Jude Children’s Research Hospital
In the spirit of the holidays, Kmart also provides an opportunity to give back. For more than a decade, Kmart members, shoppers and associates have rallied together to support the efforts of St. Jude to end childhood cancer and other life-threatening diseases.

Last holiday season, Kmart introduced The Giving Hat™ to support the 2015 St. Jude Thanks and Giving® campaign. The Giving Hat – a stylish winter knit hat embroidered with positive messages – sparked shopper engagement selling more than 105,000 hats and helping contribute to the $16.1 million in donations from Kmart shoppers and associates. Overwhelmed by the extraordinary outpour of support, this November Kmart will again bring back the famous hat for the 13th annual St. Jude Thanks and Giving Campaign. The new soon-to-be-revealed style inspired by St. Jude’s patients and purpose allows Kmart’s members to celebrate the holiday season with gratitude.

Since 2006, Kmart has raised more than $92.8 million for St. Jude – making Kmart the hospital’s No. 1 supporter. As always, members and Kmart shoppers can donate to help the children and families of St. Jude through a $1, $5 or $10 add-on program at check-out in all Kmart stores, or online via

For more information, download the Kmart app or visit

*Receive $10 off your Layaway with a $50 or more down Layaway commitment

About Kmart
Kmart is making shopping fun again. The retailer, a subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is bringing back the iconic Bluelight Specials, hosting Freebie Saturdays and in-store family events for its Shop Your Way members and customers. Kmart offers customers thrilling deals and amazing finds on quality products and exclusive brands including Jaclyn Smith, Joe Boxer, Route 66 and Smart Sense.


Tricia Perrotti

Andrea Abate
Zeno Group for Kmart
312-527-2SHC (2742)


Kmart kicks off the holiday season with best toys, easy ways to save and inspiring opportunities to give back
Kmart kicks off the holiday season with best toys, easy ways to save and inspiring opportunities to give back



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