Levi Strauss & Co. teams up with Scholastic and Project WET Foundation to teach students become water ambassadors

SAN FRANCISCO, 2016-Sep-28 — /EPR Retail News/ — Today (September 27, 2016)  Levi Strauss & Co. (LS&Co.) announced it is partnering with Scholastic, the global children’s publishing, education and media company, and the Project WET Foundation to provide water impact education to an estimated 1.5 million elementary school children across the U.S.

Scholastic adapted an educational program created by the Project WET Foundation in partnership with LS&Co. to teach students in grades three through five how to become water ambassadors at school, at home and in their communities. Consisting of three in-classroom lessons, the “Our Watery World” program will introduce students to the concept of a water footprint and provide them with a deeper understanding of how their daily actions affect the planet’s scarce resources. Students will learn where usable water on Earth is located, who the biggest users of Earth’s water resources are and how important water is to people, plants and animals across the globe. They’ll also learn how much water every day items use throughout their lifecycle.

“Scholastic National Partnerships is very excited to be launching the ‘Our Watery World’ program with Levi Strauss & Co. and Project WET. Our collective goal is for this program to educate and inspire millions of young people around the country to help conserve water,” said Ann Amstutz-Hayes, SVP Scholastic National Partnerships,

In addition to the instructional program, students have an opportunity to submit their watersaving solutions in the “Conserve Water at Your School Sweepstakes” for a chance to receive a $10,000 grant from LS&Co. to bring their water-saving idea to life at their school. Students can answer the question, “What would you do to conserve water at your school?” and submit their response by February 1, 2017.

Water is one of the planet’s most precious resources, and it is going to take more than just one company or individual to ensure its future,” said Michael Kobori, vice president of sustainability, LS&Co. “The ‘Our Watery World’ program will help shape the future generation to not only be aware of water’s scarcity, but their role in changing it.”

LS&Co. has long been committed to understanding and reducing the company’s water impact across all aspects of its business. In 2015, the company partnered with the Project WET Foundation – a non-profit that develops action-oriented education to enable every child to understand and value water – to create a water program for LS&Co. employees. Employees are trained in the program and encouraged to go into their local community to teach students how to save water. This past March on World Water Day, the company committed to the White House to train 100 percent of its corporate employees in the LS&Co. Project WET Foundation program.

The Our Watery World program is currently available to teachers at scholastic.com/conservewater.

About Levi Strauss & Co.

Levi Strauss & Co. is one of the world’s largest brand-name apparel companies and a global leader in jeanswear. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi’s®, Dockers®, Signature by Levi Strauss & Co.™, and Denizen® brands. Its products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 2,800 retail stores and shop-in-shops. Levi Strauss & Co.’s reported fiscal 2015 net revenues were $4.5 billion. For more information, go to http://levistrauss.com.

LS&Co. Contact:
Andrea Hicklin
Levi Strauss & Co.
(415) 501-7777
newsmediarequests@levi.com

Scholastic Contact:
Michael Barrett
Scholastic
212-343-6570
mbarrett@scholastic.com

Source: Levi Strauss & Co.