ALTOONA, Pa., 2016-Sep-28 — /EPR Retail News/ — Sheetz, one of America’s fastest-growing family-owned and operated convenience retailers, is proud to announce the launch of its Cold Brew coffee offerings, available in all stores on National Coffee Day, September 29, 2016. The launch marks a major advancement in the convenience store industry’s coffee portfolio, allowing Sheetz Freakz to enjoy the elevated quality of Cold Brew at any Sheetz store.
“Cold Brew is, without a doubt, the best way to make cold coffee, because the flavors have a chance to infuse rather than burn,” says Matt Gray, Coffee Concepts Manager for Sheetz. “Sheetz’s method takes no shortcuts, nor attempts to cheapen the product in any way, and the result is a delicious flavor profile accessible to all coffee drinkers and rivaling any Cold Brew experience out there.”
Sheetz’s Cold Brew starts with fresh coffee ground in-house and later infused in cold water for 10 hours to ensure the balanced blend of sweet and bitter. The patient process results in a naturally smooth and sweet flavor with less acidity.
“This product is the real deal and sure to disrupt the convenience category’s coffee offerings as we know it, just like Sheetz,” says Ryan Sheetz, Director of Brand Strategy for Sheetz. “With millennials drinking more specialty coffee than any other generation out there, we hope to fill more of their cups and also introduce other coffee drinkers to Cold Brew.”
In true Sheetz fashion, the culinary team’s made-to-order approach (MTO) is extended to Cold Brew, with every cup tailored and hand-poured directly for the customer. Cold Brew pairs perfectly with Sheetz’s hot breakfast items, offering a refreshing temperature balance and eliminating the need to wait for coffee to cool before indulging.
In celebration of National Coffee Day on September 29, 2016, Sheetz will offer one free small Cold Brew while supplies last to all customers who show their My Sheetz Card, a loyalty card that offers in-store specials, exclusive perks and 3¢ off every gallon of gasoline.
To learn more about Sheetz’s new Cold Brew offerings, please visit www.sheetz.com.
About Sheetz, Inc.
Established in 1952 in Altoona, Pennsylvania, Sheetz, Inc. is one of America’s fastest-growing family-owned and operated convenience store chains, with more than $6.9 billion in revenue and more than 16,000 employees. The company operates over 500 store locations throughout Pennsylvania, West Virginia, Virginia, Maryland, Ohio and North Carolina. Sheetz provides an award-winning menu of MTO® sandwiches and salads, which are ordered through unique touch-screen order point terminals. All Sheetz convenience stores are open 24 hours a day, 365 days a year. Recognized by Fortune as one of the 100 Best Companies to Work For, 20 Best Workplaces in Retail and 100 Best Workplaces for Millennials, Sheetz is committed to offering employees sustainable careers built on an inspiring culture and community engagement. For more information, visit www.sheetz.com or follow us on Twitter (@sheetz), Facebook (www.facebook.com/sheetz) and Instagram (www.instagram.com/sheetz).
Contact:
Laura Hager
lhager@planitagency.com
667-219-2017>
SOURCE: Sheetz