Tokyo,Japan, 2016-Sep-30 — /EPR Retail News/ — UNIQLO today (2016.09.28) announces new HEATTECH items for its 2016 LifeWear range that deliver significantly better heat retention and comfort. Responding to customer feedback, UNIQLO has increased the number of items featuring HEATTECH Extra Warm, which offers around 1.5 times more heat retention than regular HEATTECH. For the first time ever, the women’s line includes figure-enhancing Comfort Beauty Wear innerwear. The company also announces it has made HEATTECH prices even more affordable this season.
This year, HEATTECH and women’s HEATTECH Extra Warm innerwear fibers are infused with argan oil, which provides 25 percent more softness and comfort on the skin.
Men’s HEATTECH items employ micro-fibers that quickly absorb and wick away sweat to offer 1.2 times faster drying performance. The women’s HEATTECH line will absorb and release sweat more efficiently to minimize stuffiness under clothing, a concern for many people during crowded rush-hour commutes and in heated rooms.
UNIQLO has also expanded the knit loop and increased the expansion ratio for the HEATTECH Extra Warm line. This has boosted stretchability around 1.6 and 1.2 times for men’s and women’s items, respectively, for more comfortable fits.
New to the women’s HEATTECH range this year are Body Shaper bra tops and shorts, which have been very popular pieces in the Comfort Beauty Wear lineup. In addition, UNIQLO has developed V-neck innerwear in response to customer demand, broadening knitwear and blouse coordination options during fall and winter.
■ New product lineup
New HEATTECH innerwear items
|HEATTECH Body Shaper Seamless Bra Sleeveless Top||4||S-XXL||All stores||¥1,990|
|HEATTECH Body Shaper Shorts||4||S-XXL||All stores||¥990|
|HEATTECH V-Neck T-Shirt (long sleeves)||4||8||All stores||¥990|
Note: XS and XXL-3XL available online only. Prices in Japan only, excluding consumption tax.