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Belk unveils 2016 Charity Bear designed by 9-year-old contest winner; $5 of the proceeds from the sale to be donated to United Way

CHARLOTTE, N.C., 2016-Nov-14 — /EPR Retail News/ — A 9-year-old from South Carolina won the 2016 Belkie Bear design contest held at Belk’s SantaFest event last year. The bear was unveiled at Belk’s SantaFest today ( Nov. 12, 2016). Elizabeth’s design was selected from hundreds of applicants.

As the grand prize winner of last year’s contest, Elizabeth’s design was used in creating a new Belkie Charity Bear, with $5 of the proceeds from the sale of the bear going to the United Way to create lasting change. This charity was chosen by the winner’s response to the contest question, “I want my Belkie Bear to help…” Elizabeth filled in the blank with “families who do not have very much money.”

Based on the judges’ selection, Elizabeth received 10 custom Belkie Charity Bears created based on her design, along with a $500 Belk shopping spree. A Belkie Bear and $500 Belk shopping spree were also awarded to finalist winners in each of the three age categories:  4 – 6; 7 – 9 and 10 – 11.

The new 2016 Charity Bear will be available in most stores and online at

About Belk, Inc.
Belk, Inc., a private department store company based in Charlotte, N.C., is the home of Modern. Southern. Style. located in 16 Southern states and a growing digital presence. Belk is a portfolio company of Sycamore Partners, a private equity firm based in New York. Belk and offer a wide assortment of national brands and private label fashion apparel, shoes and accessories for the entire family along with top name cosmetics, a wedding registry and a large selection of quality merchandise for the home.

Belk offers many ways to connect via digital and social media, including Facebook, Pinterest, Twitter, Instagram, YouTube and Google Plus, and provides exclusive offers, fashion updates, sales notifications and coupons via email or mobile phone text messages. Customers can also download the latest Belk mobile apps for the iPad, iPhone or Android.

For further information:

Jessica Graham
vice president
communications and community relations

SOURCE: Belk, Inc.

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