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PIECES to donate EUR 66,666 to Doctors Without Borders instead of spending on an expensive Christmas campaign

BRANDE, Denmark, 2016-Nov-17 — /EPR Retail News/ — PIECES had everything lined up for this year’s Christmas campaign – theme, top model, iconic actress, location etc. But then they asked themselves: Hey, what if we did something different this year? So, instead of spending all the budget on an expensive campaign, they decided to donate everything – EUR 66,666 – DKK 500,000 to Doctors Without Borders. Check out their video – where the entire cast participated free of charge.

The production of the movie found inspiration in the 90s dogma movies, and to keep the costs down and focus on the cause, all sequences have been shot on a consumer camera with a small hand-held, battery-powered lamp for lightening. PIECES chose to keep their products out of the movie, to make sure there would be no confusion about the non-commercial message of the movie.

PIECES thanks the volunteers: Bodil Jørgensen, Reem, Nicholas Kidd, Marie Boda Joekim, Andrea Nielsen, and Mathilde Gøhler.


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