Largest pet specialty retailer partners with loyalty marketing consulting firm to deliver strategy for customized experiences and compelling benefits for loyal pet parents
PHOENIX, 2016-Nov-22 — /EPR Retail News/ — Kobie Marketing, a leading loyalty marketing services and technology provider, today (Nov. 21, 2016) announced its collaboration with PetSmart, the largest pet specialty retailer in North America, to develop fresh strategies for driving brand loyalty and enhancing the customer experience.
The updated loyalty program will help to strengthen the emotional connection the retailer shares with its pet parents. With Kobie’s strategic counsel, PetSmart expects to increase customer awareness of its industry-leading products and suite of pet services including its grooming services, dog training, in-store PetsHotel® boarding facilities, PetSmart Doggie Day Camp® and adoption program, as well as an extensive portfolio of digital resources.
“We are dedicated to becoming the trusted partner to pet parents and pets in every moment of their lives, and as part of that journey, we’ve invested a great deal of time listening to what our customers want and need,” said Brent Cooke, Vice President of Loyalty, CRM, and Insights at PetSmart. “Kobie brings a fresh perspective on how we can use these insights to enhance the customer experience and weave together all of our products and services under one engaging loyalty program. We are excited to collaborate with Kobie as we work to further personalize the experience for our pet parents and connect with them on an even deeper level.”
The program will respond to the highly connected world of the modern retail industry, in which consumers interact with brands through multiple channels before making purchases. With digital and in-store experiences now blended, Kobie will help PetSmart develop a cross-channel approach that engages pet parents at every touchpoint in the customer journey.
“We are excited about this collaboration and the role it will play in PetSmart’s future as the leading pet retailer,” said David Andreadakis, Chief Strategy Officer at Kobie Marketing. “Brands like PetSmart are leading the future of retail, responding to a changing industry landscape with fresh ideas and creating cohesive brand experiences for consumers. We will help PetSmart to conceive this new program holistically, looking across their popular digital properties and in-store product and service offerings to enhance the overall customer experience and to maintain PetSmart’s position as the go-to-resource for all pet and pet parent needs.”
For more information about Kobie Marketing, visit www.kobie.com. For more information on PetSmart, click here.
About Kobie Marketing, Inc.
Kobie Marketing is a global leader in loyalty marketing and an industry pioneer, delivering end-to-end strategy, technology and program management solutions. For over 25 years, Kobie has provided innovative loyalty experiences to the world’s most successful brands, helping clients receive incremental revenue, product and household penetration, and brand advocacy. Kobie drives results and ROI through Kobie Alchemy®, a best-in-class loyalty marketing technology platform. To learn more, visit www.kobie.com.
PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they can live more fulfilled lives. This vision impacts everything we do for our customers, the way we support our associates and how we give back to our communities. We employ approximately 53,000 associates, operate 1,477 pet stores in the United States, Canada and Puerto Rico and 203 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and pet products and offers dog training, pet grooming, pet boarding, PetSmart Doggie Day Camp day care services and pet adoption services in-store. Our portfolio of digital resources for pet parents – including PetSmart.com, PetFoodDirect.com, Pet360.com and petMD.com – offers the most comprehensive online pet supplies and pet care information in the U.S. Through our in-store pet adoption partnership with independent nonprofit organizations, PetSmart Charities® and PetSmart Charities™ of Canada, PetSmart helps to save the lives of more than 500,000 homeless pets each year.
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Source: Petsmart Inc.