As the No. 1 supporter of St. Jude, retailer is set to achieve major milestone
HOFFMAN ESTATES, Ill., 2016-Nov-23 — /EPR Retail News/ — #GivingTuesday is a global day dedicated to giving back, and this year Kmart is striving to hit a ridiculously awesome milestone – raising $100 million for St. Jude Children’s Research Hospital.
“I am so excited that we are about to hit the $100 million mark in donations to St. Jude,” said Kelly Cook, Kmart’s chief marketing officer. “St. Jude’s mission to help find a cure for childhood cancer and other life-threatening diseases is one that is very near and dear to our hearts. We hope everyone can head out to Kmart stores this Giving Tuesday to give back to St. Jude and help us achieve this incredible milestone in our effort to help sick children beat cancer.”
Over the past 10 years, with the help of Kmart shoppers and associates, the retailer has shattered donation records as St. Jude’s No. 1 corporate partner. Kmart’s contributions aided the quest to help ensure that patients at St. Jude never receive a bill for treatment, travel, housing or food so that families can focus on helping their child live.
“St. Jude is so grateful for the generosity and support of our friends at Kmart, who have fully embraced our lifesaving mission unlike any other,” said Richard Shadyac, Jr., president and CEO of ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital. “Kmart and their incredibly compassionate shoppers and associates have reached a remarkable milestone – raising $100 million– more funds than any other St. Jude partner. Kmart’s contributions have helped fund the St. Jude mission for the past decade, and the company’s dedication to the patients and families of St. Jude is unsurpassed.”
To support #GivingTuesday, shoppers are encouraged to head to Kmart or Kmart.com to purchase from the suite of St. Jude gifts, including the popular “Giving Hat,” which is embroidered with the inspiring message of #LOVE. Another way shoppers can show their support this holiday season is by purchasing a piece of St. Jude bear jewelry, which is inscribed with encouraging messages like “you are somebody’s reason to smile.” Shoppers can also donate at checkout to help achieve the awesome goal of raising $100 million in donations to help the great kids at St. Jude.
For more information on Kmart’s partnership with St. Jude visit Kmart.com/StJude. And of course, all Kmart members are asked to show their support for St. Jude by posting on their social media channels what #LOVE means to them. Simply tag #Kmart #StJude #TheGivingHat and #LOVE and be part of this amazing milestone for Kmart and St. Jude.
About Kmart
Kmart is making shopping fun again. The retailer, a subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is bringing back the iconic Bluelight Specials, hosting Freebie Saturdays and in-store family events for its Shop Your Way members and customers. Kmart offers customers thrilling deals and amazing finds on quality products and exclusive brands including Jaclyn Smith, Joe Boxer, Route 66 and Smart Sense.
About St. Jude Children’s Research Hospital
St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to 80 percent since the hospital opened more than 50 years ago. St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent, and we won’t stop until no child dies from cancer. St. Jude freely shares the discoveries it makes, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Join the St. Jude mission by visiting stjude.org or following St. Jude on facebook.com/stjude and twitter.com/stjude.
Media Contacts:
Hallie Herrmann
Zeno for Kmart
312-527-2SHC (2742)
Hallie.Herrmann@zenogroup.com
Tricia Perrotti
Kmart
551-226-0488
Tricia.Perrotti@searshc.com
SOURCE: Kmart