Fashion retailer celebrates holiday moments with brand ambassador Karlie Kloss and unveils unique storytelling via digital Expressionists Campaign
COLUMBUS, Ohio, 2016-Nov-24 — /EPR Retail News/ — EXPRESS, Inc. (NYSE: EXPR) today (Nov. 22, 2016) announces the launch of the EXPRESS Holiday 2016 Campaign featuring brand ambassador Karlie Kloss. The campaign celebrates #ExpressLife holiday moments and reveals the ‘Expressionists,’ a cast of inspiring individuals who share their tips and tricks to surviving the holiday season in style.
In the campaign, brand ambassador Karlie Kloss represents #ExpressLife and brings to life key customer mindsets of the holiday season: Arrive in Style, Get in the Spirit, Holiday Parties Every Weekend, and Snowbound all Season, while grounding each life moment in the perfect products. This new integrated marketing and advertising campaign will premiere across digital, social media, broadcast and in-store platforms this month.
As a digital layer of the campaign, EXPRESS reveals its Expressionists—fearless individuals who set out to inspire the world and build their own success story by transforming their passion into their career. From an award-winning chef to beauty and wellness experts, they are as unique as they are driven. They celebrate and express their lives in new and unexpected ways, and share their personal recommendations for hosting and toasting, beauty, gifting, and healthy holidays. They not only stand up, but stand out—one expression at a time.
The Expressionists cast includes: mixologist Elliot Clark, Founder Apartment Bartender; beauty vlogger Deepica Mutyala, Founder, Deepicam; DIY maven Erica Domesek, Founder, P.S. I Made This; wellness expert and advocate for holistic living Francheska Medina, Founder HeyFranHey and chef and environmental advocate Gabe Kennedy.
“This holiday season, we encourage our customers to embody the spirit of Karlie and the Expressionists by living their best #ExpressLife while celebrating with family and friends,” said David Kornberg, president and chief executive officer of EXPRESS. “We are thrilled to partner with inspiring individuals who will reimagine the holiday season through the EXPRESS lens. We know that real people with real purpose resonate with our customers and we are excited to share their stories.”
Customers can get in on behind-the-scenes action by following @Express on Instagram, Twitter, Snapchat and Facebook and @ExpressMen on Instagram.
About EXPRESS, Inc.:
EXPRESS is a specialty apparel and accessories retailer of women’s and men’s merchandise, targeting the 20 to 30-year-old customer. EXPRESS has more than 35 years of experience offering a distinct combination of fashion and quality for multiple lifestyle occasions at an attractive value addressing fashion needs across work, casual, jeanswear, and going-out occasions. The company currently operates more than 650 retail and factory outlet stores, located primarily in high-traffic shopping malls, lifestyle centers, and street locations across the United States, Canada, and Puerto Rico. EXPRESS merchandise is also available at franchise locations in Latin America and the Middle East. EXPRESS also markets and sells its products through its e-commerce website, www.express.com, as well as on its mobile app.
SOURCE: Express, Inc.