Krispy Kreme Doughnuts encourages guests to donate to The Salvation Army’s in-shop Red Kettle Campaign

WINSTON-SALEM, N.C., 2016-Dec-05 — /EPR Retail News/ — Krispy Kreme Doughnuts today (December 2, 2016) announced the Company will once again partner with The Salvation Army throughout the holiday season. Participating shops in the U.S. and Canada will support The Salvation Army’s efforts by encouraging guests to donate to an in-shop Red Kettle now through Dec. 24.

Krispy Kreme Doughnuts is a proud supporter of The Salvation Army’s efforts, which impact families across the country.

“The holiday season is a time for giving back, and sharing both warmth and joy throughout the community,” said Jackie Woodward, Chief Marketing Officer of Krispy Kreme Doughnuts. “We have partnered with The Salvation for several years, and we are thrilled to again join them in their efforts to do good for our neighbors, especially during such a special season.”

Donations made at participating shops will stay within the local area, ensuring that Krispy Kreme’s guests are donating to their area Salvation Army chapter.

“The Red Kettle Campaign is our most crucial fundraising period because the donations we receive help set us up for success all year long,” said Lt. Col. Ron Busroe, National Community Relations and Development Secretary for The Salvation Army. “Having the support of partners like Krispy Kreme allows us to continue to serve more than 25 million people each year and strive to make sure their basic needs are met.”

Show how you are giving back to your community using #KrispyKreme and #DoingTheMostGood.

About Krispy Kreme Doughnuts, Inc.

Krispy Kreme Doughnuts, Inc., is a global retailer of premium-quality sweet treats, including its signature Original Glazed doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme Doughnuts is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Krispy Kreme doughnuts can be found in approximately 12,000 grocery, convenience and mass merchant stores in the U.S. The Company has more than 1,100 retail shops in 29 countries. Connect with Krispy Kreme Doughnuts at, or on one its many social media channels, including, and

About The Salvation Army

The Salvation Army, established in London in 1865, has been supporting those in need in His name without discrimination for more than 135 years in the United States. More than 25 million Americans receive assistance from The Salvation Army each year through a range of social services: food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless, and opportunities for underprivileged children. 82 cents of every dollar donated to The Salvation Army are used to support those services in 5,000 communities nationwide. The Salvation Army tracks the level of need across the country with the Human Needs Index ( For more information, go to or follow on Twitter @SalvationArmyUS.


Krispy Kreme Doughnuts
Sarah Roof
Corporate Communications Coordinator

Richards Partners for The Salvation Army
Erin Kanter
Brand Public Relations

Source: Krispy Kreme Doughnuts