RUSSIA: Lenta announces the opening of its first hypermarket in Kazan

Lenta expands its network in the Volga region to 31 hypermarkets in 21 cities. With this opening, Lenta is now present in all Russian cities with more than one million inhabitants.

St. Petersburg, Russia, 2016-Dec-05 — /EPR Retail News/ — Lenta, (LSE, MOEX: LNTA) one of the largest retail chains in Russia, is pleased to announce the opening of its first hypermarket in Kazan.

The new store is a Lenta supercompact format hypermarket located at 11B Zorge str., Gorki Park shopping center, Kazan. The store has a total area of 5,655 sq.m with 3,248 sq.m of selling space and is open 24 hours, seven days a week. A broad product assortment of 12,000 SKUs has been selected specifically for residents of Kazan and includes Lenta’s private labels and federal product ranges alongside local produce. The store is equipped with 20 cash registers. The shopping center has 942 parking spaces. The property is leased by Lenta.

The opening in Kazan is Lenta’s thirty first hypermarket opening in 2016 and brings the total number of Lenta stores to 170 hypermarkets in 77 cities across Russia and 43 supermarkets in Moscow and St. Petersburg.

Lenta’s Chief Executive Officer, Jan Dunning said:
“We are excited with our first store opening in Kazan, the capital of the Republic of Tatarstan. We continue to advance our growth strategy, opening stores in new cities and building on the success of our expanding network. We have a well-established presence and many loyal customers in Tatarstan, where we already have three hypermarkets in Almetyevsk, Naberezhnye Chelny and Nizhnekamsk, and our new store in Kazan will reinforce our position in this market of nearly four million people.

We will extend our reach to encompass many more customers and will expand our relationships to include more local suppliers to meet our greater purchasing needs. We would like to thank the local authorities for their collaboration and support, which have been essential for our development and expansion in the area.”

About Lenta
Lenta is the largest hypermarket chain in Russia (in terms of selling space) and the country’s fifth largest retail chain (in terms of 2015 sales). The Company was founded in 1993 in St. Petersburg. Lenta operates 170 hypermarkets in 77 cities across Russia and 43 supermarkets in Moscow and St. Petersburg, with a total of approximately 1,047,142 sq.m of selling space. The average Lenta hypermarket store has selling space of approximately 5,900 sq.m. The average Lenta supermarket store has selling space of approximately 1,000 sq.m. The Company operates seven owned distribution centres.

The Company’s price-led hypermarket formats are differentiated in terms of their promotion and pricing strategies as well as their local product assortment. The Company employed approximately 34,134 people as of 30 June 20161.

The Company’s management team combines a mix of local knowledge and international expertise coupled with extensive operational experience in Russia. Lenta’s largest shareholders include TPG Capital and the European Bank for Reconstruction and Development, both of which are committed to maintaining high standards of corporate governance. Lenta is listed on the London Stock Exchange and on the Moscow Exchange and trades under the ticker: ‘LNTA’.

A brief video summary on Lenta’s business and its Big Data initiative can be seen here.

For further information please visit, or contact:

Anna Meleshina,
Public Relations & Government Affairs Director
Tel: +7 812 363 28 53

Anastasia Kuznetsova,
Corporate Communications Manager
Тel:+7 (812) 336 39 97

International Media:
David Westover
Тel: +44 207 282 2886

FTI Consulting
Russian Media:
Anton Karpov & Victoria Afonina
Тel:+7 495 795 06 23

Source: Lenta