- Marin Minamiya Japan’s Youngest Everest Summiteer becomes UNIQLO’s first female Global Brand Ambassador
Berlin, Germany, 2016-Dec-07 — /EPR Retail News/ — UNIQLO today announces that it has appointed Marin Minamiya as its first female Global Brand Ambassador. She was 19 when summiting Mt. Everest in May this year as the youngest Japanese national to achieve this feat. UNIQLO will continue to support her through this partnership while working with her on product development and in corporate social responsibility (CSR) and other initiatives to enhance customers’ daily lives through LifeWear.
Commenting on today’s announcement, Minamiya said, “I have always been a “UNIQLIMBER” wearing UNIQLO’s clothes when I do climbing and training. Therefore, I am deeply honored to become a UNIQLO Global Brand Ambassador. I’ve been a UNIQLO devotee for some time, relying on the amazing functionality of its clothing in the harsh environs of Everest and other mountains or when I’m training or simply out and about. I’m also impressed with the affordability and everyday comfort of these high-performance items. I look forward to drawing on my experiences in working closely with UNIQLO on product development and CSR while pursuing more adventures.”
Tadashi Yanai, Chairman, President and CEO of Fast Retailing Co., Ltd., said, “I am delighted to have Marin Minamiya become a UNIQLO Global Brand Ambassador, not least because she is a student at my alma mater university. I am also very pleased that she was able to prove the outstanding performance of such LifeWear items as HEATTECH and Ultra Light Down in reaching the world’s highest peak. Her desire to keep taking on new challenges perfectly matches the relentless UNIQLO commitment to innovation. We look forward to collaborating with her to develop new LifeWear items that leverage advanced technologies while helping her to realize her dreams.”
Profile of Marin Minamiya
Marin Minamiya was born in Kanagawa Prefecture in 1996. When 18 months old, she relocated with her parents to Malaysia, thereafter living in Shanghai and Hong Kong. She has spent a total of 12 years living abroad. From 2011 to 2013, she climbed all of Hong Kong’s mountains and scaled 6,000-meter-high peaks in Nepal and Tibet. She obtained a Gold Duke of Edinburgh’s International Award in 2014. Marin went to South Island School in Hong Kong and Tokyo Gakugei University International Secondary School. In 2015, she became a student in the Department of Global Political Economy of Waseda University’s School of Political Science and Economics.
Seven Summits Completed
|Aconcagua (South America)||January 2015|
|Kilimanjaro (Africa)||August 2015|
|Vinson Massif (Antarctica)||December 2015|
|Mount Kosciuszko (Australia)||January 2016|
|Mount Elbrus (Europe)||March 2016|
|Mount Everest (Asia)||May 2016|
|Denali (North America)||July 2016|
Items Supplied to Marin Minamiya
|Product||Price (excl. tax) for Japan|
|Everest Down Suit (tentative name)||Customized item not available for sale|
|Ultra Light Down Jacket||¥5,990|
|Fluffy Yarn Fleece Full Zip Jacket||¥1,990|
|HEATTECH Turtle Neck Long Sleeve T-Shirt||¥990|
|HEATTECH Extra Warm Turtle Neck T-Shirt||¥1,500|
|HEATTECH Extra Warm Leggings||¥1,500|
|BLOCKTECH Hooded Jacket||¥7,990|
Source: FAST RETAILING CO., LTD.