Currys PC World sets new Boxing Day sales record

  • Over 264,000 visitors to the Currys PC World websites on Boxing Day morning between 09:00 – 10:00
  • Boxing Day sales on mobile devices up 7% YOY

LONDON, 2016-Dec-28 — /EPR Retail News/ — Boxing Day shoppers have set a new record at Currys PC World, with savvy bargain hunters taking to their mobile device to take advantage of online deals.

The UK’s largest electrical retailer has seen a 5% increase in visitors to the site this morning, between 9:00 – 10:00 am, and a 7% increase from customers shopping on their mobile devices so far today, in comparison to Boxing Day 2015. With over 264,000 visitors to the site within the hour between 9:00 – 10:00 am, and the average order value up 5% in comparison to last year, so far deal hunters are snapping up great offers following Christmas.

Christmas Eve also proved a popular time for shoppers with the retailer taking 0.69 orders per second between 10:00 – 11:00am, a 17% increase in the same hour YOY, as customers took advantage of great deals ahead of the big day. Currys PC World also saw shopping on Christmas Day peak online between 9:00 – 10:00pm, with over 148,000 visitors to the site to pick up a great deal post-Christmas dinner from the comfort of their homes.

As well as shoppers picking up great deals on TVs, washing machines, and headphones, household essentials such as toasters, vaccum cleaners and kettles are proving popular hits with consumers. Categories which saw the most growth include action camcorders (up +155% YOY), on-ear headphones (+88% YOY), cordless vacuums (+87% YOY) and gaming peripherals (+56% YOY).

The Top 20 products reserved to be collected in store at Currys PC World so far this Boxing Day are:

  1. Samsung T32E390SX Smart 32″ LED TV
  2. Dyson V6 Animal Cordless Vacuum Cleaner – Purple
  3. LG 43UH620V Smart 4k Ultra HD HDR 43″ LED TV
  4. Russell Hobbs Windsor 22832 4-Slice Toaster – Black
  5. Amazon Fire TV Stick – 8 GB
  6. Beko WM74165W Washing Machine – White
  7. Dyson V6 Animal Cordless Vacuum Cleaner – Purple + Cordless Tool Kit
  8. Lenovo YOGA 510 14″ 2 in 1 – Black
  9. Russell Hobbs Windsor 22822 Jug Kettle – Black
  10. Lenovo IdeaPad 310 15.6″ Laptop – Black
  11. HP Pavilion 15-au185sa 15.6″ Laptop
  12. Samsung Galaxy Tab A 7″ Tablet – 8 GB, Black
  13. Dyson V6 Total Clean Cordless Vacuum Cleaner – Nickel & Red
  14. Samsung HW-K430 4.1 Wireless Sound Bar
  15. Russell Hobbs Windsor 22830 4-Slice Toaster – Cream
  16. Samsung UE49KU6670 Smart 4k Ultra HD HDR 49″ Curved TV
  17. LG 49UH620V Smart 4k Ultra HD HDR 49″ LED TV
  18. Kenwood K25MMS14 Solo Microwave – Silver
  19. Hotpoint WMFUG942GUK washing machine – graphite
  20. Beats by Dr Dre EP Headphones – Black

In addition to the above, the top 20 grossing products across the 24th and 25th December included the GoPro HERO+ LCD action camcorder, the Samsung Smart 32” LED TV, Dyson V6 Animal cordless vacuum, Lenovo Yoga 14” laptop, and Microsoft Surface Pro 4 Bundle

Currys PC World is offering hundreds of deals at lowest ever prices with the sale continuing throughout January. Some of the top deals include:

MODEL WAS NOW SAVING
Samsung 49″ Smart 4k Ultra HD HDR Curved TV £899 £649 – LOWEST EVER PRICE 28%
Samsung 55″ Smart 4k Ultra HD HDR Curved LED TV £1099 £799 – LOWEST EVER PRICE 28%
GoPro Hero+ LCD Action Camcorder – Grey £199 £99.99 – LOWEST EVER PRICE 50%
Samsung HW-K551 3.1 Wireless Sound Bar £349 £219 –  LOWEST EVER PRICE 37%
Samsung Galaxy Tab A 7″ Tablet – 8 GB, Black £129 £89 – LOWEST EVER PRICE 31%
HP Pavilion 15-au181sa i5 15.6″ Laptop (available in white, blue, red, gold and purple) £599 £399 – LOWEST EVER PRICE 33%
HP Pavilion 15-au193sa i7 15.6″ Laptop – Silver £749 £549 – LOWEST EVER PRICE 27%
HP Envy 5541 AIO Wireless Printer with up to a year of Instant Ink £119 £59 – LOWEST EVER PRICE 50%
Samsung ecobubble WF80F5E2W4X Washing Machine (Graphite or White) £599 £399 33%
Dyson V8 Animal Cordless Vacuum Cleaner – Nickel, Iron & Titanium £449 £369 18%
LG 43″ Smart 4k Ultra HD HDR LED TV £549 £349 36%
LG 49″ Smart 4k Ultra HD HDR LED TV £699 £429 39%

For the best sale offers head to www.currys.co.uk/sale and www.pcworld.co.uk/sale, or visit your local store on Boxing Day.

Notes to editors

*Store times will vary according to location – please check your local store online for details: http://www.currys.co.uk/gbuk/s/find-a-store.html

Currys PC World 2016 Predicted Christmas Top Sellers:

  1. Google Chromecast
  2. Apple Watch 2.0
  3. Dyson Supersonic Hair Dryer
  4. Amazon Echo & Amazon Echo Dot
  5. FUJIFILM Instax Mini 8 Instant Camera & 10 Shot Bundle
  6. NIKON KeyMission 360 Action Camcorder
  7. Oculus Rift
  8. TILE Gen 2 Bluetooth Tracker
  9. PROPEL Star Wars X Wing Starfighter Drone with Controller
  10. HP Spectre 13-v050na Core i5 Laptop
  11. Fitbit Charge 2
  12. STAR WARS Portable Wireless Speakers (available in C-3PO, Storm Trooper & Darth Vader)
  13. GOJI COLLECTION Wireless Bluetooth Headphones – Rose Gold
  14. KitchenAid Artisan 5KSM150PSBCL Stand Mixer
  15. SONY MDR-XB650BT Wireless Bluetooth Headphones
  16. Crosley Cruiser Portable Turntable
  17. Go Pro Hero 5
  18. SAMSUNG UE55KS9000 Smart 4k Ultra HD HDR 55” Curved LED TV
  19. Sony XP5 Megasound
  20. Polaroid Snap Instant camera
  21. Ninja Nutri Ninja BL480 Blender
  22. Nespresso Prodigio
  23. Lenovo all in one PC
  24. Dell XPS 13-9350 Laptop

About Dixons Carphone

Dixons Carphone plc is Europe’s leading specialist electrical and telecommunications retailer and services company, employing over 42,000 people in eleven countries.

Focused on helping customers navigate the connected world, Dixons Carphone offers a comprehensive range of electrical and mobile products, connectivity and expert after-sales services from the Geek Squad and Knowhow.

Dixons Carphone’s primary brands include Carphone Warehouse and CurrysPCWorld in the UK & Ireland, Elkjøp, Elkjøp Phonehouse, Elgiganten, Elgiganten Phonehouse, Gigantti and Lefdal in the Nordic countries, Kotsovolos in Greece, Dixons Travel in a number of UK & Ireland airports and Phone House in Spain. Our key service brands include Knowhow in the UK, Ireland and the Nordics, and Geek Squad in the UK, Ireland and Spain.

Business-to-business (B2B) services are provided through Connected World Services, PC World Business and Carphone Warehouse Business. Connected World Services aims to leverage the Group’s existing expertise, operating processes and technology to provide a range of services to businesses.

Dixons Carphone was voted ‘Retailer of the Year’ at the Retail Week Awards 2016.

Contact:

Dixons Retail switchboard on 0844 800 2030
Carphone Warehouse switchboard on 0370 111 6565

Source: Dixons Carphone