Wroclaw, Poland, 2017-Apr-04 — /EPR Retail News/ — April 1st, 2017, AmRest Holdings SE („AmRest”, “the Company”) (WSE: EAT), the largest publicly listed restaurant operator in Central Europe, announces signing on March 31st, 2017 the Investment Agreement (the “IA”) with Delivery Hero GmbH, based in Berlin, Germany (“Delivery Hero”) and Restaurant Partner Polska Sp. z o.o., based in Łódź, Poland („RPP”). As a result of the, IA AmRest will acquire from Delivery Hero the newly issued shares in RPP and become its majority shareholder, holding 51% of total number of RPP shares. The outstanding 49% will remain in the possession of Delivery Hero,
Delivery Hero is the global leader in online food-ordering segment with more than 20 million orders processed monthly. RPP operates PizzaPortal.pl platform in Poland – an aggregator offering meals from 2,500+ different restaurants in ca. 400 cities in Poland. Convenient 3- step ordering process, wide selection of cuisines, online payment and quick delivery are key advantages for the PizzaPortal.pl users.
According to the IA, AmRest also intends to start partnerships within food-ordering marketplace through Delivery Hero’s subsidiaries in Czech Republic and Hungary – DameJidlo.cz and NetPincér.hu. Both platforms are the market leaders in online food ordering industry.
Intention of the parties is to finalize the transaction within next couple of weeks, which is a subject to condition precedents defined in IA.
Online food ordering is one of the fastest growing trends in restaurant industry. The importance and impact of new technologies in consumer foodservice sector is expected to gain ground. Following that trend, investment in Digital and food-ordering marketplace has become one of AmRest’s strategic priorities for the nearest future. The cooperation with Delivery Hero is expected to be advantageous for both parties and – most importantly – aimed at fulfilling the consumers’ expectations. The parties mutually agree that combination of AmRest’s operational excellence and unique brand portfolio with Delivery Hero’s broad expertise in online food ordering segment will significantly elevate customer’s experience. Superior quality of meals, best in class customer service and fast delivery will be the key success factors behind the partnership.
“This exciting partnership is a key component of our AmRest Digital Strategy. Effectively, we are combining AmRest’s restaurant operational muscle and powerhouse brands like KFC and Pizza Hut with the technical know-how and digital operational capability of Delivery Hero’s PizzaPortal.pl to instantly become the leader in the restaurant home delivery segment in Poland. This is the first time, to our knowledge, that a restaurant operator and a delivery aggregator have teamed up anywhere in the world, and the winner is clearly going to be the customer. We anticipate creating bold new ventures in this sector to ensure quality, variety, speed, and value to a level not seen before in the European restaurant delivery business.” – said Drew O’Malley, Chief Digital and Operations Officer at AmRest.
Niklas Östberg, CEO of Delivery Hero, said: “With AmRest we gain a strong and wellestablished partner to drive forward our business in Poland and across Central and Eastern Europe. This is an ideal opportunity for us to gain an even stronger foothold in this key region as we continue to execute our strategy of achieving market leadership in the markets we operate in.”
The transaction also fits within AmRest’s accelerated development of delivery channel, started by roll-out of delivery service in KFC Poland few years ago.
PizzaPortal.pl, DameJidlo.cz and NetPincér.hu platforms are expected to significantly enhance the operation of food delivery segment within AmRest.
The Management Board of AmRest believes that the partnership with Delivery Hero will make the offer of Company’s operated brands more accessible to new customers and substantially increase AmRest’s market share in delivery segment.
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