- Argos launches world’s first date-stamped unique advert launching every day for 80 days
Milton, Keynes, 2017-Apr-07 — /EPR Retail News/ — This week Argos will launch an ambitious new Spring Summer advertising campaign which no brand has ever done before – the first with a brand new, date-stamped unique advert launching every day for 80 days across 10 consecutive weeks.
Breaking on Friday 7th April, the 80 Days of Argos’ campaign, developed by CHI&Partners, is made up of a series of unique, 10-second spots, celebrating how customers can truly ‘seize today’, every day, with Argos throughout Spring and Summer by using Fast Track delivery. The market-leading service offers four same-day delivery time slots, including evenings, seven days a week for just £3.95.
Drawing inspiration from real-world events and dates in the nation’s calendar, from the London Marathon to Wimbledon, as well as responding to the Great British weather, the campaign aims to encourage viewers to make the most of each day by getting what they want delivered today, reflecting the wants of the nation.
The campaign will spotlight the top products shoppers can order and receive on the same day with Argos. These include the new Nintendo Switch, Beats headphones, Sony TVs, Dyson fans and outdoor goods such as bikes, paddling pools and barbecues.
Each new execution will use the products as a focal point to celebrate that day’s date in a visually creative way – such as chattering Furbies, troll dolls having a blow-dry, a TV cinema drive-in and cats typing on laptops – all set against the characteristic ‘white world’ backdrop of previous Argos campaigns.
Dan Elton continued: “It also reflects the people involved in making it happen – innovative, creative and totally customer-focused. I’m very proud of the Argos, CHI and Mindshare teams who have contributed to this campaign.”
“We hope the campaign inspires customers everywhere to seize the day and make the most of the Spring and Summer, whether that’s getting a paddling pool for the kids to enjoy a sunny day, a new TV to watch the Champions League final or a tent for Glastonbury.
Dan Elton continued: “It also reflects the people involved in making it happen – innovative, creative and totally customer-focused. I’m very proud of the Argos, CHI and Mindshare teams who have contributed to this campaign.”
Running across TV, VOD and digital, social media and in-store screens, the campaign bought by Mindshare, marks a TV media first: 80 unique pieces of copy within one campaign all running with a different date called out.
It will be supported by a responsive digital engagement campaign from AllTogetherNow – including an influencer marketing campaign in which social media stars set their fans a series of same-day challenges which can only be achieved using Argos Fast Track.
Yan Elliott, Joint Executive Creative Director at CHI&Partners, said “Argos has something worth shouting about – order something by 6pm and you still get it that day – that’s pretty amazing. So we made a pretty amazing amount of ads to celebrate it. Each one runs for a day – each features a different product. This campaign features everything you might possibly want over the Spring and Summer inspiring you to ‘Get it today’.”
Notes to Editors
Credits
Brand: Argos
Client Name: Dan Elton, Nicki Brown, Becky Desert
Agency: CHI&Partners
ECD: Yan Elliott
CD: Laura Rogers
Creatives: Liz Oakley, Duncan Brooks
Planner: Rebecca Munds, Rob Sandford
Producer: Rick Carter
Production Assistant: Alfie Glover-Short
Business Partner: Gary Simmons
Account Director: Stephanie Leonard
Account Manager: Ciara Burke
Production Company: Friend London
Director: Tim Main and Joe Dixon
Production Company Producer: Richard Fenton
Director of Photography: Denzil Armour Brown
Production Designer: Mark Connell
Production Manager: Duncan Bernard
Facility Production Company: Nordic Productions
Facility Producer: Greta Kleinė
Editing: Cut and Run
Editor: Sam Jones
Post-Production: Big Buoy
Flame Artist: Jim Allen
Post Producer: Barny Wright
Sound Studio: Jungle Studios
Sound Design: Jim Griffin
Sound Design Assistant: Nathan Kiff
Voiceover: Miquita Oliver
Media Agency: Mindshare
Media Planner(s): Mark Baschnonga & Jenny Dolan
Social & Content Agency: AllTogetherNow
Managing Director: Steve Parker
Associate Director: Jason Andrews
About Sainsbury’s Argos
Sainsbury’s Argos is a leading UK digital retailer and sells more than 60,000 products under the Argos and Habitat brands. It sells through www.argos.co.uk, www.habitat.co.uk, its growing mobile channels, its 845 stores and over the telephone. Argos Digital Stores and Mini Habitats can also be found in Sainsbury’s supermarkets.
Argos is the UK’s largest high street retailer online and the second most visited website, with nearly a billion website visits a year. More than half of the company’s sales originate online and around 120 million customer transactions take place in its stores each year.
About CHI&Partners
CHI&Partners is a UK-based advertising agency. Founded in 2001, the agency is listed in the Sunday Times’ Top Track 250 and International Track 200 as the UK’s fastest-growing privately-owned ad agency both within the UK and internationally. CHI&Partners has offices spanning New York, Canada and Asia as well as Europe – working with large domestic and international clients including Argos, British Gas, Carphone Warehouse, Diageo, GSK, Lexus, News UK, Royal Bank of Scotland, Samsung, TalkTalk and Travelodge. CHI&Partners is a partner in The&Partnership.
About AllTogetherNow
AllTogetherNow is more than just a content agency. Built on the idea that together is better, AllTogetherNow is a unique, multi-service agency delivering exceptional creative production, social strategy, media buying and exclusive analytics solutions in one unified, responsive team. AllTogetherNow offers mass exposure as well as deep, targeted audience engagement, in real-time – a model which helped the agency win Golds awards at the 2015 & 2016 International Content Marketing Awards. AllTogetherNow is a partner in The&Partnership.
About The&Partnership
The&Partnership is an independent agency holding company where the majority owners are the founders and partners of the individual businesses, sharing one bottom line. The&Partnership comprises ten different communication businesses across four continents, with over 1,500 people, spanning ten disciplines from advertising to design, CRM, media, data, analytics, PR and social – with digital at the core of all its businesses. The&Partnership is backed by WPP, the world’s largest communications agency network, which is both a partner and a significant minority shareholder.
Contact:
The Argos Press Office
CHI&Partners
media.relations@argos.co.uk
stephanie.nicolaides@theandpartnership.com
0845 120 4365
07849 031 073
Source: Argos
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