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Krispy Kreme Doughnuts kicks off fundraising campaign to provide summer camp experience to children with chronic medical conditions

Krispy Kreme Doughnuts kicks off fundraising campaign to provide summer camp experience to children with chronic medical conditions


WINSTON-SALEM, N.C., 2017-Apr-06 — /EPR Retail News/ — Krispy Kreme Doughnuts today ( April 5, 2017 ) announced the beginning of the 9th annual Drive for 45 campaign. The campaign will raise money for Victory Junction, a non-profit organization that provides children with chronic medical conditions with a classic summer camp experience in a medically-safe environment. Guests can donate at any participating shops in the U.S. through May 19.

Victory Junction is located on 84 acres of land in Randleman, N.C. The camp serves children from across the country between the ages of six and 16.

“Victory Junction is changing lives for hundreds of children each summer,” said Jackie Woodward, Chief Marketing Officer of Krispy Kreme Doughnuts. “Everyone should be able to make friends and memories at summer camp, and we are grateful to be partners with an organization that gives this opportunity to so many.”

Kyle Petty led efforts to build Victory Junction in honor of his son Adam, who died in a racing accident in 2000. Adam’s racecar number was 45, and that’s why the Drive for 45 is 45 days long.

“Since 2009, Krispy Kreme has sent more than 1,300 kids to Victory Junction,” said Petty. “We are grateful for their passion for our mission and their continued generosity, which helps to provide normal childhood experiences to even more kids who wouldn’t be able to attend camp anywhere else due to their medical conditions.”

Krispy Kreme fans can also donate online at

About Krispy Kreme Doughnut Corporation

Krispy Kreme Doughnut Corporation is a global retailer of premium-quality sweet treats, including its signature Original Glazed® doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme Doughnuts is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Krispy Kreme doughnuts can be found in approximately 12,000 grocery, convenience and mass merchant stores in the U.S. The Company has more than 1,300 retail shops in 31 countries. Connect with Krispy Kreme Doughnuts at, or on one of its many social media channels, including, and

About Victory Junction

In the wake of the untimely death of NASCAR driver Adam Petty, Victory Junction was founded in his honor in 2004 to realize his dream of creating a camp for children battling disease or disability. Victory Junction believes that every child, no matter their illness or diagnosis, should be able to just be a kid. That’s why it provides medically-safe camp experiences filled with discovery, friendship and lots of laughter. Always at no cost to families.


Sarah Roof
Corporate Communications Coordinator

Source: Krispy Kreme Doughnut Corporation


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