The store, based on Riverside Retail Park, has been undergoing internal and external refurbishment after feedback from regular customers, who had appealed for an even larger store.
After closing on Sunday 9th April, the store was opened for business again today – allowing loyal customers a fresh, and much bigger, shopping experience.
The sales floor has increased by 55% and also now boasts paint & a wide selection of DIY products, alongside the branded and own label pet, toys and food items on sale usually.
As part of the opening day celebrations, representatives from the Coleraine branch of the Samaritans were invited to attend and cut the ribbon as B&M’s Local Hero, given to an organisation which has made an important contribution to their local community.
The Samaritans offer a safe place for you to talk any time you like, in your own way – about whatever’s getting to you.
The representatives also received £250 worth of B&M vouchers as a thank you for taking part in the opening day event.
All 72 staff currently employed in the store have returned, with the addition of 30 colleagues as a result of the increased store space.
John Mailey, Store Manager at B&M Coleraine, said: “We’ve been feeling really positive about the creation of new jobs for local people and we hope customers are delighted with their new and improved store.
“We were all really excited to get the doors open and welcome our customers into their new store.”