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Dixons Carphone and Sprint To Open Sprint-Branded Stores Under Agreement

London, 2017-Jun-12 — /EPR Retail News/ — In July 2015, Dixons Carphone’s Connected World Services (CWS) division and Sprint entered into an agreement to open and manage a number of Sprint-branded stores in the US and provide certain consultancy services to Sprint. In March 2016 they entered into a further agreement to deploy Honeybee into the Sprint retail estate.

In light of the changing US mobile market landscape and Sprint’s review of its own distribution strategy, the companies have reached mutual agreement that CWS will focus on the deployment of the Honeybee platform across the entire Sprint estate and that Sprint will acquire the CWS 50% share of the distribution joint venture.

Andrew Harrison, Dixons Carphone Deputy Group CEO said:

“We have enjoyed working with Sprint to accelerate their store opening programme over the last two years and have developed an estate and a pipeline to help support their ambitious growth plans. With the significant shift in the US mobile market, now is the right time to transfer these stores to Sprint, and to concentrate on our exciting software business, Honeybee. It has been a privilege to work so closely with Marcelo and his excellent team as they turn around this amazing business and we look forward to making Honeybee as successful for Sprint as it is for us.”

Kevin Crull, President of Omnichannel sales at Sprint said:

“We thank Dixons Carphone, a world-class operator, for helping accelerate our retail transformation through this partnership. We look forward to leveraging their innovative platform across Sprint stores as we rapidly expand our retail footprint and enhance our customer experience.”

Dixons Carphone reports its Preliminary results on 28th June 2017.

About Dixons Carphone

Dixons Carphone plc is Europe’s leading specialist electrical and telecommunications retailer and services company, employing over 42,000 people in eleven countries.

Focused on helping customers navigate the connected world, Dixons Carphone offers a comprehensive range of electrical and mobile products, connectivity and expert after-sales services from the Geek Squad and Knowhow.

Dixons Carphone’s primary brands include Carphone Warehouse, CurrysPCWorld and Simplifydigital in the UK & Ireland, Elkjøp, Elkjøp Phonehouse, Elgiganten, Elgiganten Phone House, Gigantti and Lefdal in the Nordic countries, Kotsovolos in Greece, Dixons Travel in a number of UK & Ireland airports and Phone House in Spain. Our key service brands include Knowhow in the UK, Ireland and the Nordics, and Geek Squad in the UK, Ireland and Spain.

Business-to-business (B2B) services are provided through Connected World Services, CurrysPCWorld Business and Carphone Warehouse Business. Connected World Services aims to leverage the Group’s existing expertise, operating processes and technology to provide a range of services to businesses.

Dixons Carphone was voted ‘Retailer of the Year’ at the Retail Week Awards 2016.

For further information:

Kate Ferry
IR, PR & Corporate Affairs Director
+44 (0)7748 933 206

Mark Reynolds
Head of Investor Relations
+44 (0)7979 696 498

Hannah Collyer
Head of Media Relations
+44 (0)7834 256 775

Nick Cosgrove, Helen Smith
Brunswick Group
+44 (0)207 404 5959

Information on Dixons Carphone plc is available at
Follow us on Twitter: @dixonscarphone and @DCSebJ

Source: Dixons Carphone plc

EPR Retail News