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Dixons Carphone opens its first Currys PC World within a Tesco’s Extra store in Milton Keynes

Dixons Carphone opens its first Currys PC World within a Tesco’s Extra store in Milton Keynes


London, 2017-Jul-22 — /EPR Retail News/ — Dixons Carphone has opened its first Currys PC World within a Tesco’s Extra store in Milton Keynes. The concession, which opened its doors on the 21st of July, is the first of its kind in the UK, and the result of a trial partnership between the retailers. A second concession is planned to open in the Weston Favell Extra store in Northampton next month.

A tailored range of Currys PC World products are on offer in the Milton Keynes outlet, including televisions, computers, white goods and accessories. Additional services such as laptop repairs, advice and comparison services, which allows customers to explore switching broadband and energy supply, are also available.

Mark Fidderman, store manager at the Currys PC World concession in Milton Keynes, said: “We’re delighted to be opening our doors and offering customers this new and exciting opportunity to pick up their latest gadgets with expert advice during the convenience of their weekly grocery shop. This store is the first of its kind so we can’t wait to hear what our customers think.”

Paul Phillips, store manager at Tesco’s Milton Keynes store added: “We’re really pleased to have the first outlet opening here in Milton Keynes. We’re always looking for ways to offer the best possible range of services in our store and we think this will be a winning combination for our customers.”


  • Milton Keynes, Extra (opened Friday 21st July); and
  • Weston Favell, Northampton, Extra (scheduled to open 18th August).

About Dixons Carphone

Dixons Carphone plc is Europe’s leading specialist electrical and telecommunications retailer and services company, employing over 41,000 people in nine countries. Focused on helping customers navigate the connected world, Dixons Carphone offers a comprehensive range of electrical and mobile products, connectivity and expert after-sales services from the Geek Squad and Team Knowhow.

Dixons Carphone’s primary brands include Carphone Warehouse and CurrysPCWorld in the UK & Ireland, Elkjøp, Elkjøp Phonehouse, Elgiganten, Elgiganten Phone House, Gigantti and Lefdal in the Nordic countries, Kotsovolos in Greece, Dixons Travel in a number of UK airports as well as Dublin and Oslo. Our key service brands include Team Knowhow in the UK, Ireland and the Nordics, and Geek Squad in the UK & Ireland.

Business-to-business (B2B) services are provided through Connected World Services, CurrysPCWorld Business and Carphone Warehouse Business. Connected World Services aims to leverage the Group’s existing expertise, operating processes and technology to provide a range of services to businesses.

Source: Dixons Carphone plc


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