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Argos launches its new AW17 range

Argos launches its new AW17 range


Milton, Keynes, 2017-Jul-24 — /EPR Retail News/ — Leading retailer Argos launches its new AW17 range to shoppers tomorrow, Saturday 22 July 2017, offering around 2500 new products and featuring must-have brands such as Nespresso, Bose, Lego, Habitat, Samsung, Dyson and Sony.

Robbie Feather, Commercial Director at Argos, said: “Whether it’s getting the kids ready for a new school term, updating the home or planning ahead for Christmas, we have everything our customers might need for the new season, all under one roof.

“It’s never been easier to get your hands on what you want. Our same-day Fast Track delivery covers 95 per cent of postcodes, seven days a week, or you can pick-up for free at more than 800 Argos stores and 100+ collection points in Sainsbury’s supermarkets. We also have almost 80 digital Argos shops inside Sainsbury’s stores, so it’s even easier and more convenient to shop with us.”

Key highlights from the new AW17 range include:


Argos was the first retailer to launch its Top Toys for Christmas predictions this year. Top toy highlights includeLuvabella, an incredibly lifelike doll, with advanced animated features enabling it to drink milk from a bottle and fall asleep just as a real little one would. Chad Valley has introduced the Tiny Treasures twins (£99.99) to its baby doll range. LEGO Boost (£149.99) provides everything needed for children to make five different LEGO models that can then be coded using a free app. Popular on-screen toys include PJ Masks Headquarter Playset (£49.99) and RC Sqweeks (£79.99) from Transformers: The Last Knight.

Much-loved heritage brand Chad Valley’s range of quality and affordable toys are designed to encourage imaginative play. The Mega Ball Run (£39.99), Deluxe Corner Kitchen (£139.99) and Glamour Mansion Dolls House (£64.99) are sure to be popular gifts this year.

The popular DesignAFriend range sees a refresh of the dolls, outfits and accessories this season and features the brand new Best Friend dolls (£39.99) and the Harper Style & Go Suitcase and Doll (£69.99).

The brand new Tots Town range features 11 colourful playsets designed to encourage children aged 18 months to four years to explore the world and have magical adventures with the characters. Including a vet centre, pirate ship, princess castle and a police station, as well as sets of additional characters, they will inspire young children to invent their own stories and develop their creativity in play. Available from mid-August, prices range from £9.99 – £34.99.


Argos’s new season home collection is based on five key trends with stylish, quality products available across its own brand ranges – Heart of House, The Collection and Home by Argos.

Inhabit is a nod to minimal living, creating a calm interior with wooden furniture in natural tones and botanical patterns on bedding. Native Earth will transport your interiors to New Mexico and South America, featuring modern designs in warm colour palettes with tribal patterns on rugs and towels. Dark Poetry exudes a luxurious winter, with rich navy tones featuring on items from cushions to chairs and deep green sofas, contrasted with gold framework lighting and marbled clocks. Forest Frost transports you to a crisp winter morning, most notably in the bathroom with tranquil bath curtains featuring calm patterns. Artisan brings country styling to the home, featuring textured table and stoneware, wooden-topped white tables and stone hues.

New products are also available from Hygena, a smart-living collection with space-saving solutions and stylish designs. Standout pieces this year include contemporary wire-frame tables and clean line sofas.


For the gamer who has everything, a Limited Edition Gold PlayStation (£249.99) is available exclusively at Argos this season. It’s the first time Sony has offered consumers a sleek, new gold console to match its gold controllers, and is bound to be a ‘must-have’ for all style-conscious gamers. Tipped to be Nintendo’s best-selling console ever, the Nintendo Switch (£279.99) is hot property. Available in grey and neon, the portable console allows you to play anywhere and switch between TV and handheld mode.

Top games this season include ‘Cars 3: Driven to Win’ (£49.99) from Warner Bros – a world-class competitive racing game that features beloved characters from the upcoming Disney Pixar Cars 3 film, and the LEGO Dimensions Starter Pack (from £54.99) is all players need to begin their ‘toys to life’ experience. And Injustice 2 (£44.99), the super-powered sequel to the hit game Injustice: Gods Among Us.


The Parrot Disco drone (£779.99) is the first fixed-wing drone that reaches speeds up to 50 mph and allows you to see the world from a whole new angle with Parrot Cockpitglasses, an included FPV headset designed to put you in the virtual cockpit. The Disco’s little brother, Parrot Mambo (£79.99) is a small and robust Minidrone for the beginner and experienced pilot alike. With two connected accessories, you can extend your playing fun with the cannon to shoot lightweight plastic balls or attach the grabber to collect and transport small objects.

Our big, noisy, brilliant, brands in audio continue to be Bose, Beats, Marshall and Sony but for something stylish, giftable and great for any home, look no further than Bush Classic for the brand-new turntable on legs (£89.99). TV trends continue to be all about 4K OLED and the LG 55” Smart 4K Ultra HD TV with HDR (£2999) is top of our list. You can call on us for the best range of SIM-free smartphones this season, including the SIM-Free Samsung Galaxy S8 Plus (£799.95).


Exclusive to Argos, Cookworks is set to make a big impact this year. With an updated new look and feel, it remains the reliable family brand, straightforward in function but now with some stylish design work too. Prices start from £9.99 and customers can choose from 50 new products including a Copper Kettle (£29.99) and 4-Slice Toaster (£24.99).


Hurrah for Google Home (£129), a voice-activated speaker powered by the Google Assistant. Use voice commands to enjoy music, get answers from Google and manage everyday tasks. And it’s smart to stay safe with our newest addition to the smart tech range, the Nest Cam IQ (£299). Brand new, powerful and intelligent, this indoor security camera by Nest offers best-in-class imaging and intelligent features to serve up the most important, actionable information – like knowing your child arrived home safely.


Customers looking for an extra special gift this season can choose from our wide range. The Revere collection comprises beautiful, timeless jewellery that will suit all budgets, ranging from elegant classics to bold statement pieces in silver and gold. Earrings, bracelets and necklaces are carefully designed and crafted by jewellery experts to treasure for a lifetime. Prices range from £10 to bigger budget buys and pieces not to be missed include the matching Revere 9CT White Gold 0.50CT Diamond Set Earrings (£399.99), Revere 9CT White Gold 0.50CT Diamond Set Ring (£399.99) and Revere 9CT White Gold 0.50CT Diamond Set Pendant (£399.99).

Moon&Back is a range designed to celebrate family and friendships. Created to be shared, products include bracelets, necklaces and rings. It’s perfect for those loved-ones you’d go to the moon and back for! Prices range from £20 – £50 and ideal gifts include the MMoon&Back Silver Made Up Pink Beads Bracelet (£99.99), Moon&Back Silver Cubic Zirconia Charm Pendant (£39.99) and the Moon&Back Silver Cubic Zirconia Flower Stud Earrings (£24.99).

State of Mine is Argos’s new collection of high quality body jewellery. Designed for those looking for quality and affordable jewellery that celebrates and expresses individuality, they are the perfect treats for yourself or others.

Time-keeping is made easy at Argos this AW, with a wide range of beautiful watches and big brand names that will suit all budgets. For him, you can’t go wrong with the Citizen Chronograph Bracelet Watch (£149.99), Bulova Precisionist Chronograph Watch (£329.99) or Armani Exchange Men’s Watch and Bracelet Set (£149.99). For her, the Citizen Eco-Drive Rose Multi Dial Watch (£139.99), Seksy Swarovski Crystal Watch (£99.99) Juicy Couture Stone Set Watch (£174.99) or Bulova Precisionist Rose Chronograph Watch (£359.99) are sure to put a smile on someone’s face.


Argos’s range of pet accessories give you the perfect excuse to treat your furry friends this season. For festive fun, thePETFACE Xmas Dinner Dog Toy Set (£14.99) features stuffed turkey, carrot and sprouts, designed to give the dog their very own Christmas dinner in a way they can enjoy. For the more active pet, the Nerf Dog Tennis Ball Blaster (£19.99)is ideal.

Available online, in-store or on the Argos app, customers can get over 20,000 products how they want, when they want. Argos’s market-leading Fast Track services offer nationwide same-day home delivery for just £3.95, seven days a week, and faster collection in 800+ stores for no charge.

Take a look at the new AW17 collection at

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About Argos

Argos is a leading UK digital retailer selling more than 60,000 products through its website, mobile channels, 850+ stores and over the telephone. Argos is the UK’s number one toy retailer and a market leader in homeware and electrical products. is the UK’s third most visited website, with around a billion hits a year. More than half of Argos sales originate online and around 120 million customer transactions take place in stores each year. Its market-leading same-day Fast Track delivery service is available across more than 90% of UK postcodes, seven days a week, and Fast Track Collection offers free-of-charge pick up from any store in as little as 60 seconds.

Argos is part of the Sainsbury’s Group, one of the UK’s biggest retailers of food, general merchandise, clothing and financial services through the Sainsbury’s, Argos and Habitat brands. J Sainsbury plc is listed on the London Stock Exchange.

call 0845 120 4365

Source: Argos


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