London, 2017-Aug-09 — /EPR Retail News/ — Today (08 Aug 2017), Tuesday 8th August the UK’s leading airport electrical retailer opens a new store design, within the Departure Lounge at London’s Heathrow Terminal Three (LHR).
The fresh looking 2196 sq ft. store is located in the newly expanded section of the lounge and introduces a number of new concepts and digital features to Dixons Travel, including:
- Improved range: from the latest set of premium watches, to a brand-new health and beauty category, this range has been curated with passengers in mind, solving all home and travel tech needs. new
- Connectivity brought to life: Dedicated spaces will demonstrate the latest in home, health and sports SMART technology. So from controlling your Philips hue lighting via your Apple watch, to playing the latest virtual reality game, we can demonstrate it all live on the shop floor.
- Digitally connected store: not only can passengers try out the latest technology whilst keeping an eye on their flights through dedicated departure screens, but 50+ metres of digital signage line the entire internal store perimeter, highlighting tailored offers and explaining the latest tech benefits to improve the shopping experience.
- Focus on Services: from a welcoming area to sit and charge mobile phones whilst passengers await their flights, to fixing their existing technology, our recently launched Team Knowhow experts are on hand to advise you in-store.
The new concept store is open from 5:30 am-10 pm, 7 days a week, providing passengers with the chance to purchase the latest technology in time for the first and last flights of the day.
Dixons Travel also offers passengers the option of added convenience, to pick and reserve products online before arriving at London’s Heathrow, to ensure they are in stock to swiftly collect and pay for them as they travel through the airport. Passengers can even take advantage of Dixons Travel’s online beating prices and have their purchases delivered straight home after their trip, with or without installation.
Heidi Woodhouse, Dixons Travel Managing Director commented: “We are really excited to be opening this new look store and providing a unique shopping experience designed especially with passengers in mind. Whether you would like a Michael Kors smart watch to track your cycling distance whilst on holiday, need a Dyson hairdryer for that birthday present you forgot whilst you are away, or that Nest thermostat you’ve been thinking about for your own home, we can help you select the device that’s right for you to take away, or have delivered and even set up. We can’t wait to hear what our customers think.”
Ben Crowley, Head of Retail Technology for Heathrow said; “As part of a wider plan to revitalise the Terminal 3 experience we have worked with Dixons to create a world leading technology store which will surprise and delight our passengers. Every aspect has been meticulous designed, bringing together cutting-edge design and technology under one roof.”
Notes to Editors
About Dixons Carphone
Dixons Carphone plc is Europe’s leading specialist electrical and telecommunications retailer and services company, employing over 41,000 people in nine countries. Focused on helping customers navigate the connected world, Dixons Carphone offers a comprehensive range of electrical and mobile products, connectivity and expert after-sales services from the Geek Squad and Team Knowhow.
Dixons Carphone’s primary brands include Carphone Warehouse and CurrysPCWorld in the UK & Ireland, Elkjøp, Elkjøp Phonehouse, Elgiganten, Elgiganten Phone House, Gigantti and Lefdal in the Nordic countries, Kotsovolos in Greece, Dixons Travel in a number of UK airports as well as Dublin and Oslo. Our key service brands include Team Knowhow in the UK, Ireland and the Nordics, and Geek Squad in the UK & Ireland.
Business-to-business (B2B) services are provided through Connected World Services, CurrysPCWorld Business and Carphone Warehouse Business. Connected World Services aims to leverage the Group’s existing expertise, operating processes and technology to provide a range of services to businesses.
For further information:
M&C Saatchi PR
Group Head of Media Relations
Source: Dixons Carphone plc