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CBL: Callister’s Christmas, Halloween Express, Fro Zone and Sbarro to open at Brookfield Square

New shops and eateries to join Brookfield Square

Brookfield, WI, 2017-Aug-12 — /EPR Retail News/ — Brookfield Square is excited to announce the addition of Callister’s Christmas, Halloween Express, Fro Zone and Sbarro.  All four retailers are scheduled to open soon.

Callister’s Christmas is a seasonal Christmas store that carries thousands of ornaments, collectibles, gifts, florals and home décor for the holidays.  Featured items include personalized and Old World ornaments, Department 56 villages, Byers carolers, Jim Shore, Possible Dream Santas, Snowbabies, Willow Tree and more.  Callister’s Christmas will open mid-October in a 3,960 square-foot space near Boston Store.

Halloween Express is a seasonal Halloween store offering the largest selection of Halloween costumes, costume accessories, props, party supplies, home décor and decorations.  The store is one of the largest costume retailers in the country and offers many unique and hard-to-find costumes in more styles and sizes than most retailers.  Halloween Express will open mid-September in a 6,405 square-foot space near Barnes & Noble.

Fro Zone brings trendy Thai rolled ice cream to Brookfield Square, after a successful store opening this summer on Brady Street.  Rolled ice cream is made by pouring a creamy, flavored base with chosen add-ons onto a surface that’s -15 degrees.  In about 30 seconds, the base starts to freeze, and then it’s scraped into compact rolls with two spatulas, piled in a dish, and garnished with toppings.  Fro Zone will open by the end of summer in a 678 square-foot space in the Food Court.

Sbarro has nearly 60 years of experience bringing Italian favorites to customers worldwide.  Pizza, pasta and salad can be found on the menu.  Sauce is made the same way Mama Sbarro made it, with only the freshest, all-natural San Marzano tomatoes and a pinch of basil; dough is made from scratch daily, and stretched by hand; and mozzarella is hand-shredded and made in-house daily from 100% whole milk.  Sbarro will open this fall in a 793 square-foot space in the Food Court.

“We are thrilled to have both Callister’s Christmas and Halloween Express join us this fall.  Both stores offer unique, local flavor, and are destinations for Brookfield Square shoppers,” said Scott Oleson, Brookfield Square Mall General Manager.  He added, “Fro Zone and Sbarro will offer additional choices for fast-casual diners as we continue to expand our dining options.”

About Brookfield Square
Brookfield Square is a one-million-square-foot shopping center located off I-94 at Moorland Road.  The mall houses Boston Store, JCPenney and Sears, along with a 600-seat Food Court.  Specialty retailers and restaurants include Barnes & Noble Booksellers, Best Buy Mobile, Blackfinn Ameripub, Ethan Allen, Express, francesca’s, H&M, LOFT, Rogers & Hollands, Shaw’s Jewelers, Victoria’s Secret and The Walking Company.  For more information, call 262.786.3430, visit the mall on Facebook at, or visit the mall website at  Brookfield Square is owned and managed by CBL & Associates Properties, Inc.

For more information:

Tiffany Bernhardt Schultz
Marketing Director
608.833.1544 x 5299

Source: CBL

EPR Retail News