Leading premium streaming service successfully launched “Hulu with Live TV” leveraging AWS
SEATTLE, 2017-Aug-15 — /EPR Retail News/ — Today (Aug. 14, 2017), Amazon Web Services, Inc. (AWS), an Amazon.com company (NASDAQ: AMZN), announced that Hulu has selected AWS as its cloud provider, and leveraged AWS to launch its new, over-the-top (OTT) live TV service. Huluturned to AWS for a scalable, agile, and cost effective infrastructure to support the addition of more than 50 live channels for the Hulu with Live TV launch in May 2017. Running its live TV service on AWS’s reliable and secure infrastructure allows Hulu to deliver a great viewer experience, even in times of rapid spikes in viewership and traffic. AWS’s comprehensive cloud offering allows Hulu to focus on innovating OTT delivery for its highly personalized viewer experience instead of managing infrastructure.
“Hulu is redefining the television experience for viewers and we have set the technical bar much higher by bringing live TV into the mix,” said Rafael Soltanovich, Vice President, Software development at Hulu. “We selected AWS as our cloud provider because of its leading breadth and depth of capabilities. The elasticity, agility, and security they provide were key to deploying our new service. Putting our stream ingest, repackaging, DVR storage, and origin serving on AWS freed us from having to build out data centers and led to a faster time to market with higher availability.”
“Leaders in media and entertainment like Hulu are looking for more efficient ways to build scalable streaming and OTT solutions,” said Mike Clayville, Vice President, Worldwide Commercial Sales at AWS. “AWS’s unmatched scalability and reliability allow Hulu to continue to innovate and break new ground – like delivering live TV alongside their extensive on-demand programming – without having to spend millions of dollars and thousands of person hours building and managing data centers.”
Hulu joins a growing list of media companies and broadcasters running their media supply chains and OTT delivery pipelines on AWS, including Amazon Video, AOL, BBC, Channel 4, C-SPAN, Daily Voice, Discovery Communications, Flipboard, GoPro, Guardian News & Media, Hearst Corporation, LIONSGATE, NDTV, Netflix, News International, News UK, Newsweek, PBS, Simfy Africa, Sony DADC, SoundCloud, Spotify, Time Inc., and United Daily News.
About Amazon Web Services
For 11 years, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud platform. AWS offers over 90 fully featured services for compute, storage, networking, database, analytics, application services, deployment, management, developer, mobile, Internet of Things (IoT), Artificial Intelligence (AI), security, hybrid, and enterprise applications, from 44 Availability Zones (AZs) across 16 geographic regions in the U.S., Australia, Brazil, Canada, China, Germany, India, Ireland, Japan, Korea, Singapore, and the UK. AWS services are trusted by millions of active customers around the world – including the fastest growing startups, largest enterprises, and leading government agencies – to power their infrastructure, make them more agile, and lower costs. To learn more about AWS, visit https://aws.amazon.com.
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about and follow @AmazonNews.
Hulu is a leading premium streaming service that offers instant access to live and on demand channels, original series and films, and a premium library TV and movies to millions of subscribers in the U.S. Since its launch in 2008, Hulu has consistently been at the forefront of entertainment and technology. Hulu is the only streaming service that offers both ad-supported and commercial-free current season shows from the largest U.S. broadcast networks; libraries of hit TV series and films; and acclaimed original series including the Emmy nominated drama series The Handmaid’s Tale, The Mindy Project, The Path, 11.22.63, the Golden Globe® nominated comedy series Casual, as well as the upcoming Future Man and The Looming Tower. In 2017, Hulu added live news, entertainment and sports from 21st Century Fox, The Walt Disney Company,NBCUniversal, CBS Corporation, Turner Networks, A+E Networks and Scripps Networks Interactive to its offering – making it the only TV service that brings together live, on-demand, originals, and library content all in one place, across living room and mobile devices.
Source: Amazon Web Services, Inc.