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New infant wear line launches exclusively to Kmart – Spencer by Jaclyn Smith

August 17, 2017
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New infant wear line launches exclusively to Kmart – Spencer by Jaclyn Smith

 

First-ever infant wear line designed by Jaclyn Smith available online and in select Kmart stores this September

HOFFMAN ESTATES, Ill., 2017-Aug-17 — /EPR Retail News/ — Jaclyn Smith, a beloved Kmart brand partner for more than 32 years, is unveiling an infant wear line exclusive to Kmart – Spencer by Jaclyn Smith. Launching in select stores on September 17 and available now for online presale at Kmart.com*, Jaclyn drew inspiration from her granddaughter Bea, born last year, in designing a collection with her daughter Spencer Margaret. The new line embodies precious childhood moments with soft, classic baby pieces and products. Spencer by Jaclyn Smith makes it easier than ever for new and expecting parents to get ready for their baby’s arrival by offering comfortable yet trendy everyday baby essentials at an affordable Kmart price.

“This collection truly embodies the emotions and cherished time when a baby joins a family,” said actress, model, Kmart designer and first-time grandmother Jaclyn Smith. “The delicate whimsical prints, playful artwork and modern color palette for baby girls and boys celebrates the sweet moments of welcoming a baby to the family that moms, dads – and grandmothers like me – are sure to love.”Inspired by the unbreakable bond between a mother and daughter, Spencer by Jaclyn Smith represents the magical connection a newborn makes across multiple generations.”When my mother approached me about designing a layette collection I was delighted to help bring the idea to life,” said Jaclyn’s daughter, Spencer Margaret Richmond. “As a new mom, I know the importance of finding the right staples for your baby. I saw this collaboration as a great opportunity to create affordable, durable and ultra-soft baby wear options that today’s modern moms are looking for and actually want and need.”

Ranging in sizes from newborn to 12 months, all items in the collection are beautifully packaged in gift boxes with a to/from hangtag and the line’s signature fox ribbon, making it easy for Kmart members to find the perfect gift for baby showers or to welcome a new little bundle. Designed with ultra-soft 100% cotton and cotton blends, the high-quality fabrics make the pieces as durable as they are adorable. The entire line is affordably priced from $19.99 to $29.99 and features an array of layette essentials including:

  • 4 Piece Take Me Home Set complete with footed long sleeve sleep suit, top knot beanie cap, snap closure bib and coordinating receiving blanket or the 2 Piece Set including cotton jersey long sleeve top and french terry jogger pants make great giftables
  • 3 Pack Body Suit and the 3 Pack Sleep & Play Sets easily transitions with baby from nap time to play time
  • 2 Piece Knit Cardigan and Printed Legging Set feature a textured hooded knit sweater and interlock leggings that make for an adorable unisex outfit
  • 2 Piece Receiving Blankets made of ultra-soft 100% cotton interlock come in two sweet prints of the line’s signature fox and forest friends

Available for online presale now, any Spencer by Jaclyn Smith online purchase of $20.00 or more will earn members $5.00 in bonus Shop Your Way® points. For more information on the new layette line, visit www.kmart.com/spencer. Plus, to see more from Jaclyn’s signature collection, check out Kmart’s YouTube video: https://youtu.be/q1T-vsn_Ob0

*Products are currently available for online purchase; however, items will not ship until Friday, September 19

About Kmart
Kmart is making shopping fun again. The retailer, a subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is bringing back the iconic Blue light Specials, hosting Freebie Saturdays and in-store family events for its Shop Your Way members and customers. Kmart offers customers thrilling deals and amazing finds on quality products and exclusive brands including Jaclyn Smith, Joe Boxer, Route 66 and Smart Sense.

Contact:

Bridgette Potratz
Zeno Group for Kmart
312-527-2SHC (2742)
Bridgette.Potratz@zenogroup.com

Kristin McManus
Kmart
847-286-0684
Kristin.McManus@searshc.com

SOURCE: Kmart

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