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Esprit eyewear launches its new and forward-thinking ECOllection

Esprit eyewear launches its new and forward-thinking ECOllection


Ratingen, Germany, 2017-Aug-22 — /EPR Retail News/ — Bio-based. Lightweight. Flexible. Durable: In fall/winter 2017, Esprit eyewear launches its new and forward-thinking ECOllection. The eco-friendly optical collection is made of bio-based plastic material, resulting in lightweight, flexible and durable frames. The key ingredient of the ECOllection frames is castor oil, which is extracted from the beans of the highly environmentally-friendly castor oil plant: It absorbs carbon dioxide; grows on poor soil in Mediterranean and tropical regions; and doesn’t compete for land with food crops.

ECOllection comprises of four new, on-trend styles for women and men. The captivating front shapes range from a round vintage Panto style with a modern bridge to softly-squared and slightly angular contemporary shapes. The color portfolio includes classic black, as well as the fashionable tones of brown, red, gray and blue.

Eco-friendly designs deserve ecological packaging: Each ECOllection frame comes in a sustainable case made from recycled paper. It has been specially shaped to be shipped flat and prevent shipping of empty space, reducing the carbon footprint and environmental impact.

Another highlight: With ECOllection Esprit eyewear supports the NGO WeForest and its global mission to restore forest landscapes. For every frame of this line sold in 2017 a new tree will be planted.



Source: Esprit


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