Boulogne-Billancourt, France, 2017-Aug-28 — /EPR Retail News/ — Carrefour has long been committed to enabling as many of its customers as possible to enjoy healthy eating on a day-to-day basis and is stepping up its awareness-raising initiatives. So following on from its “Well-being for everyone” platform and its “My recipe ideas” application, Carrefour is now holding in-store information days from 28 August to 2 September.
Scheduled to run from the end of August to the beginning of September in 5 Carrefour hypermarkets in the Ile-de-France region, these events will serve as opportunities for the general public to chat with industry professionals who are passionate about nutrition and well-being: at each session, 3 dieticians who are members of France’s anti-obesity league will be available to talk to consumers.
In special areas in each store, these experts will discuss best practices and give customers advice on leading a healthier life on a day-to-day basis. They’ll have tips on enjoying a balanced diet, and information about well-being and sports activities that people can get involved in, as well as educational games, nutritional assessments and opportunities to sample numerous products.
A campaign in line with one of Carrefour’s global initiatives
Every day, Carrefour strives to bring about long-term improvements in its customers’ quality of life. The “Well-being for everyone” platform is an example of this commitment. Launched back in June, it provides customers with information and simple advice for healthier eating with the help of lots of content available via an e-magazine, as well as on Twitter and Facebook.
This summer, Carrefour unveiled “My recipe ideas”, an application available via the Carrefour & me portal brimming with recommendations for balanced and personalised menus that can be made using products available in Carrefour stores.
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Source: Carrefour Group