Associates at Central Iowa Kum & Go stores will be wearing red “Live United” t-shirts on October 1 and 2 to celebrate the in-store campaign kickoff
WEST DES MOINES, IA, 2017-Oct-02 — /EPR Retail News/ — Throughout the month of October, Kum & Go associates will encourage customers to add a donation with each transaction or donate their spare change to raise funds for United Way of Central Iowa’s annual campaign. More than 50 stores in Polk, Dallas and Warren counties will participate.
To kick off the campaign, store associates will be wearing red “Live United” t-shirts in many Central Iowa Kum & Go stores on Sunday, October 1 and Monday, October 2.
In addition to the in-store campaign, associates at the Store Support Center headquarters are planning fundraising activities along with pledges for ongoing support via paycheck contributions. Fundraising got an early start mid-September before the University of Iowa vs. Iowa State University football game. Associates could donate funds to be able to wear their school’s gear for the day. $2,237.70 was raised in 24 hours!
“The campaign kick-off represents the commitment of the entire Kum & Go team to making our community better,” said Elisabeth Buck, president of United Way of Central Iowa. “It’s incredible to see Kum & Go stores give a pledge to improve the health, education, and financial stability of all central Iowans. This achievement is a testament to our community’s generous spirit that makes our United Way campaign one of the best in the nation.”
Last year, Kum & Go, together with its customers and associates, generously donated more than $380,000. This year’s goal is $420,000. All of the donations and funds raised will be given to United Way of Central Iowa to support its work to improve community conditions in Education, Income and Health – the building blocks for a good quality of life. The proceeds benefit children, youth and families in Central Iowa.
Kum & Go is committed to being a good neighbor and giving back by donating 10% of its profits to the communities it serves.
SOURCE: Kum & Go, L.C.
Director of Communications
Kum & Go