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ABOUT YOU digital fashion shop launches in the Netherlands

Hamburg, 2017-Oct-11 — /EPR Retail News/ — Around 60% of the Dutch population purchases clothing online, and starting on the 10th of October 2017, it will be even more fun and convenient for them to shop online, with the launch of the digital fashion shop ABOUT YOU in the Netherlands.

ABOUT YOU offers more than 50,000 items by more than 500 brands, including Scotch & Soda, Zoe Karssen, Nike, Diesel, Pepe, Levi’s, Kings of Indigo, Selected Femme and Dr. Martens. Popular Dutch influencers such as Gregory van der Wiel and Claartje Rose also provide inspiration on how to combine the items together. The app technology provides users with a complete shop experience, with a priority on personalization. For example, when the user logs in, their name is added to the logo on the homepage as a personal greeting, and he or she receives custom-tailored suggestions for fashion items based on his or her previous purchases. The app also customizes the newsletter and feed to suit the client’s individual preferences. The related Instagram account with brandtags makes it even easier to shop directly.

ABOUT YOU was created by Otto Group strategist Hannes Wiese (36) and digital entrepreneurs Sebastian Betz (27) and Tarek Mueller (28) in May 2014. Their vision: online shopping should be fun and inspiring, and more than just clicking an item into a shopping cart. ABOUT YOU is the first fashion app that knows exactly what the customer wants and transfers the inspirational window-shopping experience to the ecommerce. The user-friendly shopping app with the pay-off “We love how you express yourself” offers a complete online shop experience for the 20-40 demographic, of which 70 percent are users of mobile devices.

In just three years’ time, the company has grown to become Germany’s second largest online clothing retailer, and it has since released versions for Austria, Switzerland and Belgium, in addition to the Netherlands. A further expansion to Eastern Europe is planned for 2018 as well. With a projected revenue of € 275 million in 2017 and a growth rate of over 100 per cent, the company is one of the fastest- growing ecommerce startups in Europe.

“The Netherlands is an exciting step for ABOUT YOU, because the Dutch have a great sense of style, but the market doesn’t have a shop like this yet. A platform where you can not only shop, but that also offers an experience based on your personal preferences. We look forward to working together with Dutch influencers and the continuing growth of ABOUT YOU”, says Tarek Mueller, co-founder and Managing Director.


ABOUT YOU GmbH is a subsidiary of Collins GmbH & Co. KG, a part of the Otto Group of companies. In 2014, Exciting Commerce named the firm its Startup of the Year. ABOUT YOU has also received the Internet World Business ‘Best Online-Pure Player’ award in 2015 and 2017, the ‘Shop Usability Award 2015’ and the prestigious Deutscher Handelspreis 2015 in the category ‘innovation’. With an expected revenue of € 275 million in 2017 and a growth rate of over 100 per cent, ABOUT YOU is one of Europe’s fastest-growing e-commerce startups.

Media Contact:

Muschda Sherzada-Rohs
Domstraße 10
20095 Hamburg
Phone: +49 40 638 569 212

Press Contact Holland
ICONIC STUDIOS Passeerdersgracht 17A
1016 XG Amsterdam
Phone: +31 20 354 71 15

Source: OTTO Group

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