H&M group partners with re:newcell to achieve its goal in becoming 100% circular

H&M group partners with re:newcell to achieve its goal in becoming 100% circular

 

H&M group have partnered with Swedish company re:newcell, whose unique technology recycles used cotton, viscose and other cellulosic fibers into a new, more sustainable dissolving pulp. The pulp can be turned into new textile fibers and be fed into the textile production cycle. The partnership is another step towards H&Ms goal to use 100% recycled or other sustainably sourced material by 2030

STOCKHOLM, Sweden, 2017-Oct-13 — /EPR Retail News/ — To achieve the H&M group’s goal on circularity, it’s crucial to find solutions for substituting many currently used fibers with either recycled or other sustainably sourced alternatives. Therefore, H&M group works actively with several initiatives to support and encourage innovation technology in how to close the loop in fashion and becoming 100% circular. One of the initiatives is to invest in entrepreneurs via H&M CO:LAB.

“Re:newcell´s technology has the potential to become a commercial and scalable solution for the industry and accelerate the journey from a linear fashion industry towards a circular one”, says Cecilia Brännsten, Acting Environmental Sustainability Manager and circular economy lead, at H&M group.

The news of the H&M and Re:newcell partnership was communicated today, at the 2017 Textile Exchange Sustainability Conference in Washington. D.C.

Contact:

Head of Media Relations
Katarina Kempe
+46 8 5780 85 54

Source: H&M

###

Sponsored content

Matched content